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Tata motors & FIAT

Tata motors & FIAT

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Published by piyoosh_09
TM & FIAT
TM & FIAT

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Categories:Types, Business/Law
Published by: piyoosh_09 on Jan 20, 2013
Copyright:Attribution Non-commercial

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08/06/2013

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Case AnalysisTata Motors & Fiat Auto( Joining Forces )Strategic Alliance & Joint Venture
By :Mangesh Joshi (11BSP0417)
Piyoosh Bajoria (11BSP0688)
Ankita Arora (11BSP0120)Kanika Tyagi (11BSP0435)Ankur Sharan (11BSP0133)
Eeti Gupta (11BSP0309)
Ajay Raja (11BSP0052)
 
Introduction
In July 2006, FIAT and TATA motors signed a MOU.
Earlier 2006, both had signed a marketing anddistribution agreements.
Earlier 1990’s TM was mostly a manufacturer of 
commercial vehicles.
It entered to CAR segment through INDICA.
By, 2003 company also targeted the global market.
 
Continue…….
 
After World War 2, FIAT became a major manufacturer of small cars in ITALY, and later on in Europe.
In the 1950’s, the FIAT group entered into a license
agreement with India-based Premier Automobiles Ltd.(PAL)to manufacture its car.
JV would benefit both parties: TM would gain in termsaccessibility, technology, design,, and global presence.
FIAT will get larger presence in Indian market.

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