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Drupal + Übercart +TopNotchThemes =Win!...1
Drupal? Übercart? Sounds expensive!Before you get startedHow to read this guideOne more thing…
Step 0:Tweaks for every e-commerce site.........4
Fine-tuning Übercart’s default settings
Step 1:ATTRACT with better catalog andproduct views.....................................................6
Graphic design 101Give them enough info… but not too muchChanging graphics with ImageCacheFlexible catalog browsing withTaxonomies andViewsIncreasing sales through creative point-of-sale marketing
Step 2: INTERACT with your customers............17
“Tell ’em what you just told ’em”: Emphasizing usefulinformationGive customers ways to contact youReach beyond the website
Step 3:TRANSACT and get paid.......................23Step 4: REACT to increase customerengagement .....................................................24
Help your customers help you
How can I get more help fromTopNotchThemes? ...........................................28Gallery ofTNT themes......................................28
Copyright 2009,TopNotchThemes
How to make an
ONLINE STORE
look great with your new theme from
TopNotchThemes Quickstart Guide
Drupal + Übercart + TopNotchThemes = Win!
Congratulations on your decision to use aTNT theme for your online store! We’vedesigned many of our themes to work well with Übercart, the open-source onlineshopping cart software that we think has the most features and easiest set-up of anyin the market.And it’s free!This guide will show you tricks to
make your Übercart site look great
.We’ll show you how to takea stock Drupal + Übercart installation and make it shine by changing basic settings, selecting usefulmodules, and combining pieces in unexpected ways.We’ll look at your online store through the same eyes as your customers — because ultimately, they’rethe ones who’ll decide whether you stay in business! To serve them, you have to do four things:Step 1:
ATTRACT
customers with a site that’s easy to understand at a glanceStep 2:
INTERACT
with them so the product-selection process becomes a friction-free conversationStep 3:
TRANSACT
the purchaseStep 4:
REACT
to the customer’s actions in ways that reinforce your relationship and encouragefuture purchasesWe’ll demonstrate with a variety of TNT themes. Most of the features you see here are common to all ofour themes, while some Übercart-specific features require aTNT theme built specifically for it, such asthose listed attopnotchthemes.com/drupal-ubercart-themes.If you have questions about a theme’sappropriateness for a particular use, send us a note — our job is to provide the best theme for yourapplication.
Drupal? Übercart? Sounds expensive!
If you haven’t heard of Drupal(drupal.org) or Übercart(ubercart.org)before, you’re
in for a pleasant surprise: Both are free, open-source software created andmaintained by volunteers.Together they power hundreds of e-commerce sites —including our own, attopnotchthemes.com.Übercart lets you sell products of all kinds, including file downloads such as e-books and software; siteaccess for members-only websites; and, of course, physical products. Properly configured, it calculatesshipping, prints invoices, adds tax when needed, tracks stock levels, and lets you discount products inflexible and complex ways.And because it’s integrated with Drupal, your customers can automaticallybecome site members, opening up a world of possibilities for online interaction — and improvingcustomer engagement and retention.
Copyright 2009,TopNotchThemes,
All Rights Reserved
TopNotchThemes Quickstart Guide: How to make an online store look great with your new theme from TopNotchThemes 1TopNotchThemes Quickstart Guide: How to make an online store look great with your new theme from TopNotchThemes 1
Like Drupal, Übercart comes ready to handle international business as well, with a variety of settings forinternational shipping, number formats, and currencies.
Before you get started
This guide assumes that you have basic computer skills and administrative access to your server, alongwith some ability with Drupal and Übercart already. If you don’t have these skills, here’s how to getthem.
Technical requirement Where to get it
Drupal 6 installed and running •drupal.org/getting-startedÜbercart 2 installed and running •ubercart.org/docs/user/8075/installing_ubercartAbility to install other modules •drupal.org/node/120641Comfort administering Drupal •drupal.org/handbooks•drupal.org/support•Our Quickstart Guide,“Build a great Drupal website with yournew theme from TopNotchThemes”Comfort administering Übercart •ubercart.org/docsProducts in your Übercart store • For an excellent step-by-step guide to setting up Ubercart, werecommend the “Online Store” chapter of the book,“UsingDrupal”.This chapter is included free with any theme purchasefrom TopNotchThemes, or get the book from the publisher’swebsite atoreilly.com/catalog/9780596515805.Can’t get the answers you need there?TopNotchThemes provides up to an hour of one-on-one help toits customers: See the end of this guide for details.Besides technical assets, you’ll also need some business systems in place:
Business requirement Where to get it
A business entity set up • Various government bodies (municipal, county, state, federal)to conduct business onlineA tax ID to charge sales tax in • Your state and federal governmentthe state where your businessresides (if applicable).Banking services • A local bank that handles business accounts
Copyright 2009,TopNotchThemes,
All Rights Reserved
TopNotchThemes Quickstart Guide: How to make an online store look great with your new theme from TopNotchThemes 2
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