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Resume 2013

Resume 2013

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Published by Bridget Goldhahn

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Published by: Bridget Goldhahn on Jan 21, 2013
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BRIDGET GOLDHAHN
ONLINE PORTFOLIO: HTTP://WWW.COROFLOT.COM/BRIDGETGOLDHAHN
 ARTS ADMINISTRATOR/MARKETING
PROFESSIONAL SUMMARY 
 An adaptable, high-energy arts administrator and graphic designer with eight years of experience ingraphic design, six of which specifically focused on the 501(c)3 community and emerging artists inPhiladelphia. A strategic problem-solver who envisions creative and innovative marketing solutionsfor non-profit organizations.
EDUCATION
 Antoinette Westphal College of Media Arts and Design Philadelphia, PADrexel University 
Candidate for Master of Science, Arts Administration, 2010-2012 
 
 
Coursework complete, expected graduation June 2013College of Visual and Performing Arts West Chester, PA West Chester University of Pennsylvania
Graphic Design; Bachelor of Fine Arts, May 2004
 
Coursework includes advanced studies in photography and printmaking 
 
2004 Foundation Award; Department of Fine Arts
 
Dean’s List
Other Education 
2012 Financial Accounting, ACC 111 - Delaware County Community College Media, PA2008 Crystal Reports XI, Level 1 - ONLC Training Center Wilmington, DE
 TECHNICAL PROFICIENCY 
Platforms: Macintosh, WindowsSoftware: Adobe Creative Suite: Illustrator, Photoshop, InDesign, AcrobatMicrosoft Office: Word, Excel, Power Point, Publisher, Outlook Quark Xpress Apple Software: iMovie, Final Cut Pro X Database Microsoft Access& Reporting: DuProcess
custom database for government record management 
  Tessitura
custom database for performing arts organizations 
  Armature (Art Canvas)
custom database for visual arts organizations 
Crystal Reports XISocial Media Facebook, Twitter, LinkedIn, Google+, YouTube, Flicker, Wikipedia& Web 2.0: Constant Contact, Mail Chimp, Wordpress
 
 
Goldhahn2
COMMUNITY AFFLIATION
Community Cultural Exchange; Board of Directors; Philadelphia, PA: January 2010 to Present
President 
 
Provide leadership and delegate specific duties to Executive Director, Board of Directors and members of this all-volunteer based community arts 501(c)3organization.
 
 
Ensures periodic performance reviews of executive director.
 
 
Represents the organization to the media and ensures that the organizationmaintains a positive and productive relationship with the media, the community,donors, and other organizations or partners.
 
Focused on redefining CCE branding and marketing.
 
 
 Write press releases, print and web content.
 
 
Social media and website management.
 
Other Key Positions
 
Board Member, Marketing: January 2009 to December 2009
 
 Artist Representative, Craft and Fine Art: March 2007 to December 2008
PROFESSIONAL EXPERIENCE
Self-Employed; Philadelphia, PA: August 2004 to Present
Freelance Graphic Designer & Arts Administrator 
 
 Act as overflow graphic designer for publication/advertisement companies.
 
Provide marketing materials for non-profit and arts organizations, art groups andemerging artists in the Greater Philadelphia area.
 
 Assist is fundraising activities for emerging artists using crowd-funding sites as wellhas utilizing traditional grant writing initiatives.
 
Clients include: Community Cultural Exchange, Main Line Art Center, Old City Side Show, Naked Feet Theatrical Productions, JTD Multimedia and TheatreCooperative.Current ContractSmart Tarts Events; Wilmington, DE: October 2012 – Present
Website Content Manager 
/ Marketing Assistant
 
Develop and update content of Smart Tart Events parent websiteand its three ongoing child sites: Lola’s Ladies Night, TreasureChest, and Noteworthy Women.
 
Ensure website functionality and perform software updates.
 
 Actively involved in developing and updating digital media.
 
Create online advertising including but not limited to onlinebanners, thumbnails, flash animation, and e-communications
 
 Assist in preparation of printed material, copy writing, andproofreading.
 
Responsible for assisting marketing director in developing andimplementing marketing strategies.Main Line Art Center; Haverford, PA: October 2006 to August 2011 The Main Line Art Center
Registrar/ In-House Graphic Designer 
 
Provide excellent customer service and serve as the acting liaison between generalpublic and executive administration for an estimated 14,972 visitors.
 
Primary contact and administrator for an annual studentship of 4,615 (2011)
 
 
Goldhahn3participating in enrollment, memberships, scholarships, special trips, ceramic supply,and exhibition sales.
 
Scheduled and coordinated tours for prospective students and visitors.
 
Managed enrollment for 1,200 annual classes and workshops for children, teens,adults and family, including summer camps and teen studios.
 
Managed continuing education enrollment for credit with partnering institutions:University of the Arts, Pennsylvania Academy of Fine Arts, Violette De MaziaFoundation, and Philadelphia Arts in Education.
 
Managed tuition payment plans.
 
Responsible for database management, processing of accounts receivable, creationand enforcement of policies, and monthly database audits.
 
 
Pulled reports for balance, scholarship tracking, and database clean-up.
 
 Worked closely with marketing, programming and development departments topromote art center and increase awareness through researching, creating, andimplementing new marketing strategies that include audience development, marketresearch, direct mail, and social media campaigns.
o
 
Be the eyes and ears of art center and its brand.
o
 
Review social media campaigns and suggest plans for revising the socialmedia campaigns based on student feedback.
o
 
Recognize, receive, and retain new audience segments by suggesting socialmedia advertising and marketing.
 
Provide in-house graphic design for all branding for print and electronic materials inthe marketing of upcoming classes, workshops, trips, exhibitions, and special events.
o
 
Creates direct mail collateral such as the art center’s four course catalogs,special event invitations, exhibition postcards, general brochures, posters,and way-findings.
o
 
Creates all online advertising including but not limited to online banners,thumbnails, flash animation, and e-communications.
o
 
Creates templates for internal use for Outreach and Membership brochuresthat can be updated by interns or other staff persons.
o
 
Updates general office documents such as invoices, fax cover sheets,summer camp packets, and public service posters.
 
Provided photography, stock photo ordering, and participated in photo selection forall art center related materials.
 
 Worked with various printing vendors for pricing research and file preparation. Accomplishments
 
Effectively managed tuition receivables and maintained zero balances foreach of the center’s four semesters.
 
Redesigned marketing collateral that has been received well by patrons thathave lead to increased visibility of art center’s brand and programs leading to increased funding and enrollment.
 
Identified and tapped into new audiences to optimize return on investmentand fuel registration revenue growth.
o
 
Resulting in a 9% increase in revenue for FY Sept. 1-Aug. 31,2010and a 6.8% increase for FY Sept. 1-Aug. 31,2011 ( 
Guidestar.org)
 Opera Company of Philadelphia; Philadelphia, PA: August 2006 to October 2006
Lead Sales Telemarketer, Contract DCM ( 2006-2007 Season)
 
Help promote 2006 - 2007 season by conducting lapsed subscriber follow up andcustomer service to maintain customer loyalty and ensure future subscriptions sales.
 
Managed associate telemarketers for Telemarketer Manager in managers’ absence. Accomplishments

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