Project Report Personnel Assessment Professor SavitaTilak

Project ReportPersonnel Assessment

Job Description and Selection ProcessPublic relation Specialist

Teams & Project details

Group 1:
Ravish (82) Abhay Shikhare(78) Avinash Shirke(79)

Hospitality Industry:
Fortis Healthcare (Mulund west) Kohinoor Hospital (Kurla west) Balaji Hospital (Byculla east)

Project Report Personnel Assessment Professor SavitaTilak

INTRODUCTION
This project work is carried out to understand and analyze job description, recruitment and selection process for public relation specialist.

PROJECT BACKGROUND
We as group of 9 people were divided in 3 sub-groups who have identified 3 different industry and studied their recruitment and selection process for on boardingpublic relation specialist. Findings of group 1 has been documented in this report.

BACKGROUND FORTIS HEALTHCARE

Fortis Healthcare Limited is an established chain of super specialty hospitals based in Delhi, also available in Amritsar, Kolkata, Navi Mumbai, Mohali, Jaipur, Chennai, Kota, Bengaluru, Gurgaon. Fortis Healthcare Limited is a leading, integrated healthcare delivery provider in the Pan Asia-Pacific region. The healthcare verticals of the company span diagnostics, primary care, day care specialty and hospitals, with an asset base in 10 countries, many of which represent the fastest-growing healthcare delivery markets in the worlds. Fortis Healthcare is driven by the vision of becoming a global leader in the integrated healthcare delivery space and the larger purpose of saving and enriching lives through clinical excellence. Their values lie in Patient Centricity, Integrity, Teamwork, Ownership, and Innovation. In 2001 Fortis established their first hospital in Mohali. In 2003 & 2004 they did commence operations in Noida. Fortis in 2005 acquired escorts chains of hospital and from this year onwards their revenue had grown by 4 times. For Fortis 2007 was the year of success as they listed themselves on BSE & NSE and the same year they establish new hospital in Jaipur. In 2008 they achieved profitability on consolidated basis and acquired Malar hospitals, Chennai. They also have right issue and acquired 10 Wockhardt hospitals in 2009. In 2010 they took a big step by going global by making their presence in Australia, Hong Kong, Singapore & Sri Lanka.

Project Report Personnel Assessment Professor SavitaTilak

KOHINOOR HOSPITAL(creating a new benchmark in healthcare)

Kohinoor Hospital is Asias first LEED Platinum Certified hospital and the worlds second LEED Platinum Certified hospital. One of the top hospitals in India and recognized among the best hospitals in Mumbai, Kohinoor Hospital is equipped with the latest technology, expert healthcare professionals and top-notch medical equipment, making it a world-class player in healthcare. This multi-specialty hospital in Mumbai is centrally located and is easily accessible in time of emergencies. An aspect that continues to play an important role, when it comes to the great number of lives Kohinoor Hospital has saved. The best healthcare hospital becomes the obvious choice when illness strikes. Kohinoor Hospital is a one stop specialty hospital in Mumbai, India, for all your healthcare needs. All the necessities of comfort, continuity and consistency for good health are met without running between clinics and doctors anymore.

BALAJI HOSPITAL (A multi-specialty hospital)

Situated in South Mumbai lies a paradise for complete healthcare, a 100 bedded multi-specialty hospital with its serene surrounding & lots of greenery. Located against the backdrop of Victoria Garden, it presents patients a tranquil environment to recuperate and rejuvenate. Their mission is to render the World-class cardiac care in a patient friendly environment with the application of modern technology and human expertise at an affordable cost. The hospital can boast of its doctor and patient friendly environment, providing the best of assistance throughout patients stay. Equipped with the finest resources of medical science, the hospital emphasizes on relief, reassurance, recovery and rehabilitation.

Job Description:
Communicate with people from outside the organization. Get information needed to do the job. Communicate with supervisors or subordinates. Update and use job-related knowledge. Researching, writing and distributing press releases to targeted media. Help communicate effectively with the patients. Keeping up to date towards medical technology and contributing to research and development. 3

Project Report Personnel Assessment Professor SavitaTilak

Setting up and supervising clinical trials. Training less experienced and less qualified staff. To ensure excellent care and service to all the patients, to co-ordinate with doctor inpatient care whenever required, complaints redressal, feedback, to ensure all appointments in time. Should be able to explain the Hospitals/Clinics/Doctors service,care and treatments to potential patients. Co-ordinate between patient and doctor in scheduling appointments.

RECRUITMENT & SELECTION PROCESS FORTIS HEALTHCARE Job Title: Public Relation Specialist Educational Qualification: B.SC (post graduate preferred) Must have computer knowledge Freshers category: NA Experienced category: 3 to 4 years of experience Aptitude test for experienced candidates HR round Source of hiring: Consultant. Referral. Poaching. Internal Transfer. Advertisement (newspaper)

Project Report Personnel Assessment Professor SavitaTilak

Selection Process
Screening is done as per the requirement. Two rounds of HR interviews are conduct:- Telephonic round & Personal interview(face to face interview) Shortlisted candidate will have Interview with Department heads, where the candidates job knowledge, communication is tested by the department head. Final interview with HR Head - related to joining & compensation. Induction & Orientation Training.

RECRUITMENT & SELECTION PROCESS KOHINOOR HOSPITAL Job Title: Public Relation Specialist Educational Qualification: B.SC Must have computer knowledge. Freshers category: Bachelor's degree is required. Excellent communication skills, multi-task oriented and problem solving abilities.

Experienced category: Minimum 3 to 4 years.

Source of hiring: Fresher from job consultant, Employee reference, Advertisement, Internal transfer, Poaching.

Project Report Personnel Assessment Professor SavitaTilak

Selection Process
Written test conducted. Two rounds of HR interviews are conduct:- Telephonic round & Personal interview(face to face interview) Shortlisted candidate will have Interview with Department heads, where the candidates job knowledge, communication is tested by the department head. Final interview with HR Head.

Job Title: Public& SELECTION PROCESS BALAJI HOSPITAL RECRUITMENT Relation Specialist

Job Title: Public Relation Specialist Educational Qualification: B.SC Must have computer knowledge Freshers category: Bachelor's degree is required. Excellent communication skills, multi-task oriented and problem solving abilities.

Experienced category: Minimum 2 to 3 years.

Source of hiring: Fresher from job portals, Employee reference, Advertisement, Internal transfer, Poaching.

Project Report Personnel Assessment Professor SavitaTilak

Selection Process:
Written test been conducted for fresher. Two rounds of HR interviews are conduct: - Telephonic round & Personal interview (face to face interview). Shortlisted candidate will have Interview with Department heads, where the candidates job knowledge, communication is tested by the department head. Final interview with HR Head.

Project Report Personnel Assessment Professor SavitaTilak

Teams & Project details

Group 2
Nilima Sarvankar (75) Yakshini Sinha (81) Ruby Singh (80)

HOTEL INDUSTRY
Four Seasons Hotels (Worli) ITC Hotel (Andheri)

Project Report Personnel Assessment Professor SavitaTilak

BACKGROUND

FOUR SEASONS HOTEL

Four Seasons Hotels and Resorts, which opened its first hotel in 1961, is a tale of continual innovation, remarkable expansion and a single-minded dedication to the highest of standards. The Canadian-based company has, for nearly 50 years, transformed the hospitality industry by combining friendliness and efficiency with the finest traditions of international hotel keeping. In the process, Four Seasons has redefined luxury for the modern traveller.

Project Report Personnel Assessment Professor SavitaTilak

Four Seasons is committed to conducting business in a manner that complies with applicable laws and is, and is perceived to be, consistent with the highest ethical standards, including standards intended to prevent bribery and corruption. Four Seasons is committed to understanding the risks that may compromise these standards and using all reasonable efforts to ensure that those who provide services to and for Four Seasons including employees, contractors and agents are aware of and share our commitment to an ethical and anti-bribery culture. Four Seasons has earned an enviable reputation internationally that is built, in part, on our commitment to doing business in a manner that complies with applicable laws and is, and is perceived to be, consistent with the highest ethical standards. This means, among other things, avoiding bribery and corruption, and implementing appropriate policies and procedures throughout Four Seasons business operations that will guide those who provide services to and for Four Seasons including employees, contractors and agents consistent with Four Seasons ethical standards.

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Project Report Personnel Assessment Professor SavitaTilak

ITC HOTEL

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. ITC Hotels, Indias second-largest hotel chain, has close to 100 properties in over 70 destinations across four brands. The company, also among the most profitable hospitality firms in the country, has ten LEED Platinum rated super-premium luxury hotels in the country. Nakul Anand, executive director, ITC Ltd.ITC has heavily invested in communications infrastructure to reach out to rural areas. VVR Babu, CIO, ITC talks about how the communications infrastructure is important in taking the business initiative further and the challenges he faced with the service providers 11

Project Report Personnel Assessment Professor SavitaTilak

Role : Public Relations Specialist

Job Description:

Actively involved in pre-opening administrative and sales systems. Prospecting and soliciting for potential corporate clients and group businesses. Responsibilities included introduction to sales structure of the hotel, policies & procedures for corporate & group handling, proposals & contract building and monitoring progress. Handling guest relations, site inspections, sales calls and networking during important events. Timely month end data analysis & reporting present updates to corporate office and owners Ongoing media interactions to push for editorials on a need basis Social media activation for facebook, twitter, foursquare and pinterest. Monitoring of travel reviews through Revinate. Materialized effective marketing tie ups with key media, consulates and retail houses for events & promotions. Integrated approach to increased sales results, product awareness and brand image. Maximizing brand awareness through the potential of the new media; widen new and existing influencers" base; secure targeted media endorsements; Briefing agencies for various campaigns to foster Brand-TG relationship over short and long terms. Envisage online & print marketing campaigns; high profile organise events and tie-ins; and steer partnerships for the hotel that are rewarding for business.

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Project Report Personnel Assessment Professor SavitaTilak

RECRUITMENT & SELECTION PROCESS FOUR SEASONS HOTEL Job Title: Public Relation Specialist (Interviewee Name: Divya Mohan) Divya Mohan (Msc , Marketing graduate with 5 years experience in Public Relations and Marketing role.) Current Designation: Public Relations Specialist Current Company: Four Seasons Hotel Mumbai

Educational Qualification: Any Graduate (post graduate preferred) Must have computer knowledge Freshers category: NA Experienced category: 3 to 4 years of experience Aptitude test for experienced candidates HR round

Source of hiring: Consultant. Referral. Poaching. Internal Transfer. Advertisement (newspaper)

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Project Report Personnel Assessment Professor SavitaTilak

Selection Process
The selection process for PR Specialist in Four Seasons involves the following stages: Preplacement presentation: A brief presentation about the organisation and its features is given to the candidates by the Panel. It also involves a briefing with regard to the job profile and the opportunities available. Group Discussion A topic is given to a group of candidates and their opinions and statements are observed and Evaluated by the panel or moderator. Extempore Candidates are given a topic or situation and are expected to take a stand or give their opinion About it, they are expected to speak about the topic for a small duration of time as decided by the panel. Written Aptitude Test: Candidates analytical and logical reasoning skills shall be tested with the help of an aptitude test, it involves basic mathematical and analytical questions. Preliminary Interview: A preliminary screening interview is conducted to test the candidates skill level in his field or domain of specialization along with his communication skills. Psychometric Test: This test involves psychometric analysis of the candidates personality and attitude. Final Interview : The final phase of the interview involves a round up with the senior management; this includes Negotiations regarding the compensation and any further enquiries regarding the job. Offer letter: The candidate is formally given the JOB offer letter which completes the selection process.

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Project Report Personnel Assessment Professor SavitaTilak

RECRUITMENT & SELECTION PROCESS ITC HOTELS Job Title: Public Relation Specialist (Interviewee Name: Rina Sinha) Interview Name : Rina Sinha (BA graduate with 13 years experience in Public Relation) Current Designation: Public Relations Manager Current Company: ITC Hotels Mumbai

Educational Qualification: Any Graduate Must have computer knowledge. Freshers category: NA Experienced category: Minimum 3 to 4 years. Source of hiring: Experienced from job consultant, Employee reference, Advertisement, Internal transfer, Poaching.

Selection Process The selection process for PR Specialist in ITC involves the following Stages: Screening/Shorlisting Resumes received from consultants and/or from the advertisements released in Newspaper/Magazine are screened by HRD Department in consultation with the concerned department. Interview Call The shortlisted candidates are contacted for interview through an interview call letter/telephone call/e-mai l or through the consultants.

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Project Report Personnel Assessment Professor SavitaTilak

Interview Shedule Interview schedule is prepared and sent to the concerned Department's HOD, Interview panel and a copy is kept for HRD Department records. Personal Data Form Any candidate appearing for an interview in the company is required to fill in his/her particulars in the prescribed "Personal Data Form" Conducting Interviews Interviews are conducted by a panel, which includes a staff member from the concerned Department and may include a representative. Interview Assessment Interview assessment Format is filled up by the interview panel immediately after the interview And all the relevant papers are forwarded to the HRD Department at the earliest. Salary Fixation "Staff comparison statement" and salary proposal" formats are used for this purpose. Offer and Appointment Letter A candidate selected for appointment is issued an offer letter mentioning the expected date of Joining. Extension of time to join duties is granted to the candidate purely at Management Discretion. A Detailed Appointment letter is issued after the individuals joins and fills the Joining Report. The offer and appointment letters are signed to all new joiners.

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