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The Merciad, Sept. 19, 2012

The Merciad, Sept. 19, 2012

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The Merciad, Sept. 19, 2012
The Merciad, Sept. 19, 2012

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NEWS
Page 2September 19, 2012
University status brings changes to campus
 After becoming a university last Jan-uary, the Mercyhurst college commu-nity embraced the new title, and the
class of 2012 became the first class to
graduate from Mercyhurst University. Toward the end of last academicyear, the bookstore began printing university merchandise, along with the
campus offices printing the new uni-
 versity letterhead. Little did we know 
that a full-fledged university-branding 
campaign would soon take the campusby storm.Looking past everyday life, brand-ng has made some changes for themerchandise sold at the bookstore,the cosmetic aspect of student IDs
from the OneCard Office, and has
the potential to affect college nights atocal bars.Dan Cullen, the general managerof the campus bookstore said, “Thenew logo cannot be printed on cer-tain colors because it just doesn’t makesense when you see the logo and it doesnot allow for proper branding.” Therefore, students should notexpect to see the university logo printedon neon, tie-dye, and similar colorsbecause of the clashing colors.“The biggest issue we have as faras production goes is with placement,especially zippers and embroidery,” hesaid.Cullen also said that the distressedlook that former merchandise featuredcannot be used with the new logo“because it isn’t what the school wantsand just won’t transfer well.” There is no difference in productioncosts, between the university merchan-dise and former college merchandise. Itis all a matter of determining what doesor does not look good. Along with managing the mer-chandise the school has permissionto sell and change the ID cards fromsaying college to university. However,
the changes in identification cards
have caused dissatisfaction among students who received an acceptanceletter and ID card from MercyhurstCollege. Junior Chris Gaertner said, “I think that the option to get a new univer-sity ID card for free should be given,instead of the usual game of ‘let’s seehow much money we can take from ourstudents today’ that the school usually plays.”Gaertner is referring to the $15charge for students to get a new univer-sity ID card. According to John Patterson, direc-
tor of the OneCard office, “there is a
charge because this is the same fee as adamaged or lost ID card.” As for the new layout of the uni- versity ID cards, it features a largely printed ‘Mercyhurst University’ label atthe bottom.Patterson said, “The school told me what was required of the cards, butit was ultimately my decision for thelayout. The Public Relations Depart-ment and designer of the card, StevePerkins, made sure it was appropriate,and we came up with the card.” Vice President for AdvancementDavid Livingston, Ph.D., explained thatbranding the university is an importantstep in their “competitive marketplaceof attracting new students.”“The move to becoming a univer-sity is a unique event in the life of aninstitution as it can happen only once. This is an opportunity to reinvigoratethe Mercyhurst name in the community and the region,” said Livingston.“Seeing the words Mercyhurst Col-lege seemed normal to everyone forthe past 84 years. Most of what is seen with Mercyhurst University is the samethat was done last fall, but it had Mercy-hurst College on it and no one noticedthat, because that was normal. This isnew and so it is noticeable,” he said.Livingston added that they are con-tinuing to change signs and other mate-rials to read Mercyhurst University.“It is who we are now and as such Ithink we should embrace it as much aspossible,” sophomore Andrew Shepardsaid.Campus might be missing neont-shirts sporting the new logo andupperclassman may have a fee to“upgrade” their card to say ‘MercyhurstUniversity,’ but so far the branding of the university status has been wellreceived from both the campus andErie communities.
By Jaslyne Halter
Staff writer
Pep band debuts homecoming weekend
Mercyhurst University has not had apep band since 2009, but now the bandhas returned. John Marszalek, Marching BandDirector at General McLane HighSchool, changed this. He was hired toput together a pep band at MercyhurstUniversity to raise school spirit.Currently the band itself is com-prised of 25 students, though theband is in a continual state of recruit-ment. Various disciplines make up thisnumber such as music majors, non-mu-sic majors, freshmen and seniors. The band is currently in rehearsal,putting songs together and recruit-ng members. They are set to debutat homecoming on Saturday, Sept. 22, where they will play from the home
stands on the football field.
Mercyhurst Director of Athleticsoe Kimball doesn’t think the band isready yet to play at half time becausethey do not have enough members orenough practice. Nevertheless, the pepband will play the national anthem athomecoming and will also play songsthrouhout the oenin ame.Following homecoming, as long as weather permits, the pep band will play the rest of the football season and atsome baseball games.“There’s a good cross-section of students in the pep band,” said Marsza-lek. “It’s very promising and I’m very excited about the band’s future.” What happened to the school’s pre- vious pep band, though? MercyhurstUniversity had a pep band up until the
band’s director could no longer officiate
as director in 2009. However, now thatincreased student interest has broughtthe band back, they hope to expand.“We hope to double the pep bandto 50 members by this time next year,”Kimball said. The band’s ultimate ambition is toform a full marching band. Such anevent would increase the size of thepep band to between 75 and 110 mem-bers.
It is expected to take four to five
years to see a full marching band cometo Mercyhurst.“The pep band is great for theschool,” said Kimball, “the school couldreally use a boost in school spirit.” Junior Nicole Popielarz agrees.“Having a pep band is a good ideabecause it will help raise school spirit atMercyhurst,” Popielarz said.Freshman Alicia Eisenhardt alsothinks the pep band is a good additionto the school.“Having a pep band is a good thing because it gives students a more diverserange of activities in which to getinvolved,” she said.In the future, band members planto create a Facebook page for the pepband with contact information andother details.For more information about joining the pep band, call Kimball at (814)-824-2559.
By Kierston Bromley
Contributing writer
Signs sporting the new university design are slowly appearingaround campus.
Zach Dorsch photo
 
Page 3September 19, 2012
NEWS
News Brief 
Students attend 2012 AnnualDiversity Conference
 Assistant Professor Kimberly Zacherl in the Walker School of Busi-ness used a Diversity Enrichment Grant to take students to the 2012 Annual Diversity Conference Thursday, Sept. 13, in Pittsburgh, PA.Zacherl, junior Dan Tremblay, sophomore Dennis Arthur andsenior Menda Tenzing attended sessions including Bridging Culturaland Gender Barriers, Women Take Care and Men Take Charge, Multi-cultural Leadership and It’s not the Glass Ceiling but the Sticky Floor. The group also attended the Keynote Luncheon Address by SoledadO’Brien, special investigation correspondent and host of CNN’s “In America” documentaries.
Bob Woodward to speak at Mercyhurst
Investigative journalist and author Bob Wood- ward, famous for breaking the stories on the Watergate scandal during President Nixon’s term,is coming as a guest speaker to the Mary D’An-gelo Performing Arts Center (PAC) on Monday,Oct. 29.His talk, named “Inside the White House:From Nixon to Obama with Bob Woodward andCarl Bernstein,” is penned to be a part of theguest speaker series for the 2012-2013 academicyear.Mercyhurst students and faculty will be able toget their free tickets starting Thursday, Sept. 27 by presenting their Mercyhurst ID. There is a limit of two tickets per person andany remaining tickets will be offered to the publicstarting Monday, Oct. 1.Born in Illinois, Woodward has received variousawards for his work in the world of journalism,such as a Pulitzer for his work for The WashingtonPost during both the Watergate scandals and hiscoverage of the September 11 attacks.His work for the Post has been recognized forhaving remarkably reliable accounts and a strong tone, as well as attention to detail. ExecutiveDirector of The Weekly Standard, Fred Barnes,called him “the best pure reporter of his genera-tion, perhaps ever.”
 Woodward is also a non-fiction author, with 12
of his books gaining No. 1 New York Times Best-
seller status, more than any contemporary non-fic-
tion author.One of his most notable publications, “All thePresident’s Men,” co-authored with Carl Bern-stein, was adapted into a major motion picturestarring Robert Redford and Dustin Hoffman as Woodward and Bernstein.It depicts the events surrounding the Water-gate scandal that led to the eventual resignationof President Nixon.
 The film received excellent reviews and gar-
nered some major accolades, including two Acad-emy Awards. The book chronicles the investigative journal-ism on behalf of the initial report on the Water-gate break-in, detailing the events behind themajor stories the duo wrote, using sources that
remained anonymous for years and were finally 
named in the publication. In addition, it tells of aseries of audio recordings from the White Housethat further incriminated Nixon for covering upthe break-in. Tickets can be reserved online at http://pac.
mercyhurst.edu or at the box office.For more information call the PAC box office
at 814-824-3000.
By Juan Mendez
Contributing writer
Student unionundergoes changes
 With all of the remodeling andrepurposing that took place this past
summer, all three floors of the Caro-
lyn Herrmann Student Union look very different than they did when studentsleft in May and the changes are not overyet. Though plans for the renovationof the Student Union Great Roomhave been in the works since lastfall, the joint Senior Gift Committee – Mercyhurst Student Government(MSG) venture has taken longer thanexpected.“We are working very hard to makethe student union a more comfort-able space,” Sarah Allen, director of the Campus Involvement Center andadviser to MSG said. When asked what still needed doneto the Great Room, Allen replied that
there are still a lot of finishing touches
to be completed, including a gas insert
for the fireplace, connection to Direct TV for the flat-screen televisions and
the addition of accessories such as arearugs and artwork.“I am so excited for it,” said sopho-more Julie Smicinski. “It sounds like it will be a great place to hang out and dohomework.”
Students have definitely taken
notice of the division of the GreatRoom from the rest of the Union which was completed over thesummer.“I like the enclosed commuterlounge,” said senior and commuterBrittany Barko. “Hopefully, this will
be the first of many changes geared
toward improving campus life for com-muters.”Sophomore Lauren Smith said,“The fact that the Great Room isclosed off is awesome for studying,privacy and events held there. How-ever, I do wish the furniture took upmore room though; maybe they couldadd some comfy couches or some-thing.” Though the completion dateremains uncertain, MSG is planning to hold an opening ceremony aroundmid-October. The goal of the ren-ovation is to make the Great Roommore inviting for students to hang out in.In addition to the new decorationsand walls in the Great Room, severaldepartments have new locations withinthe Union.
Both the MSG and the SAC officeshave moved from the second floor to
the basement, located next to the LakerInn.Since their new location typically 
receives more student traffic than thesecond floor, MSG and SAC hope to
achieve greater visibility to students. The Campus Involvement Centerhas relocated from next to Campus
Ministry on the first floor to the offices
 vacated by MSG and SAC. Sarah Allensaid that the new location is bettersuited to the needs of the expanding department and has “been getting just
as much student traffic.”
Director of Service Learning ColinHurley and AmeriCorps member toService Learning Bethany Brun madethe biggest transition, moving from the
first floor of Egan to the space right
next to Campus Ministry.Betty Amatangelo, Campus Minis-try secretary, thinks that the ServiceLearning department’s new locationhas strengthened its relationship withCampus Ministry, especially wherestudent service opportunities are con-cerned.“It has really helped collabora-tion between the two departments,” Amatangelo said.Overall, the many changes aim toadd to the convenience and appeal of the Union for students and staff.
By Stefani Baughman
Contributing writer
Changes to the Student Union Great Room are a work in progress.Finishing touches to the space have yet to be added.
Lindsay Beers photo

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