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Published by umajeed33
international marketing project on mobilink. That what operations Orascom take while operating in Pakistan as maobilink.....
international marketing project on mobilink. That what operations Orascom take while operating in Pakistan as maobilink.....

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Published by: umajeed33 on Feb 11, 2009
Copyright:Attribution Non-commercial


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Pa g e
Telecom Industry in Pakistan
One must remember the olden days when having a fixed telephone connection wastaken as a privilege and a mark of elitism. People were used to wait for long to get alandline telephone connection and sometimes to no avail even after years spent onwaiting. Many of us might remember the days when an aristocrat was accompanied bya person with a large mobile set in his hand and it was not much back in the past. Thentelecommunication advancementcellular segment is considered an engine of growth for telecom sector in Pakistan,cellular Mobile sector continued to add
2.1 million
subscribers per month during last 2years, cellular mobile operators continued their aggressive marketing and networkexpansion; competition among operators became more intensive with aggressive entryof CMPak, a China Mobile subsidiary in Pakistan. CMPak with their brand Zong andTelenor have added significant subscribers very rapidly, several cellular operatorsoffered various Value Added Services at lower rates to attract more customers.The sector exhibited slow growth than year before, Cellular Mobile
jumpedfrom 39% in 2006-07 to 54.7% in 2007- 08, collective Revenues of the sector havegrown by 35% in the year 2007-08 against a record growth of 48% in the year 2006-07,cellular subscribers grew by about 40% in the year 2007-08, as against 82% in 2006 -07and more than 100% during 2005-06, Main reason for its slow growth could be therising inflation which affects the affordability, higher taxes, saturation of the urbanmarkets and low tariffs.
Telecom sector is contributing about 2% in GDP directly and if we include itsindirect contribution in other sectors This share comes to about 5%.It is expected that fixed as well aswireless sectors will grow considerably in next futureyears. Broadband in the last mile, Value added products and content developmentare rather barely explored markets and offer a great deal to an aggressive investor.3G services in major cities would take a slow start but will catch on fairly well andwill be a major contributor in satisfying consumer’s needs provided these are offeredat affordable cost with easy access, availability, reliability and with abundantcontent.
Pa g e
MOBILINK -39.2% (Market Leader)UFONE- 21%TELENOR - 20%WARID- 17%ZONG- 3%
Orascom T elecom
is a leading mobiletelecommunications company with GSMoperations in seven emerging markets in theMiddle East, Africa and South Asia, having a totalpopulation under license of approximately 460million with an average mobile telephonypenetration of approximately 8%.Orascom Telecom operates GSM networks in:Algeria("Djezzy")Pakistan("Mobilink")Egypt("MobiNil")Tunisia("Tunisiana")
Pa g e
Iraq("IraQna")Banglades("Banglalink")Zimbabwe ("Telecel Zimbabwe")
Orascom group industries: other than telecom industry Orascom has the following businessunits.
Other Lines of Business
Mobilink GSM
In Pakistan, the Pakistan Mobile communications Ltd(“Mobilink”) started its operations in 1994 and, untilearly 2001, had a market share of 40. In April 2001,OTH took over management control of the company.As the market leader, Mobilink serves more than 31.5million subscribers, representing a market share of 39.2%.Mobilink is the largest cellular service provider in Pakistan. Mobilink's corporatepostpaid package is sold under the brand name "Indigo" and prepaid by the name of "Jazz".In addition to cellular service, the Orascom group is diversifying its service portfolio bysetting up new businesses and also expanding through acquisitions. Recently, theystarted offering DSL broadband through a wholly owned subsidiary, Link.Net. Companyis in place for launch of wireless broadband service through WiMAX based technology.With a soft launch on 1st July 2008, Mobilink is now the second WiMAX internet serviceprovider in Pakistan, Currently providing services only in Karachi. WiMAX services willbe sold under the brand name "Mobilink Infinity". Technology is backed by Alcatel, andcompany is using ZYXEL Customer Premises equipment.
“To be a superior communication service company in Pakistan who provides the bestvalue to its customers, employees, business partners and shareholders.”
To be the leading Telecommunication Services Provider in Pakistan by offeringinnovative communication solutions for our Customers while exceeding shareholder value & Employee expectations".

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