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MB0047 – Management Information Systems Winter/November 2012

MB0047 – Management Information Systems Winter/November 2012

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MB0047 – Management Information Systems Winter/November 2012
MB0047 – Management Information Systems Winter/November 2012

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Published by: smu mba solved assignments on Jan 22, 2013
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November/ Winter 2012Master of Business Administration- MBA Semester 2MB0047
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Management Information Systems - 4 Credits(Book ID: B 1630)Assignment Set -1 (60 marks)Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.Q1. Explain Knowledge based system? Explain DSS and OLAP with example.KBS are the systems based on knowledge base. Knowledge base is the database maintained forknowledge management which provides the means of data collections, organization and retrieval of knowledge. The knowledge management manages the domain where it creates and enablesorganization for adoption of insights and experiences.There are two types of knowledge bases.a. Machine readable knowledge bases: The knowledge base helps the computer to process through. Itmakes the data in the computer readable code which makes the operator to perform easier. Suchinformation sare used by semantic web. Semantic web is a web that will make a description of thesystem that a system can understand.b. Human readable knowledge bases: They are designed to help people to retrieve knowledge. Theinformation need to be processed by the reader. The reader can access the information and synthesizetheir own.KBS refers toa system of data and information used for decision making. The system is automated to work on theknowledge based data and information required in a particular domain of management activity. Theprocessing is done based on the past decisions taken under suitable conditions. Decision making isbased on the fact that the condition is similar to the past situation hence the decision is also is similar.Examples of KBS are intelligent systems, robotics, neural networks etc.Decision Support Systems (DSS)
 
DSS is an interactive computer based system designed to help the decision makers to use all l theresources available and make use in the decision making. In management many a time problems ariseout of situations for which simple solution may not be possible. To solve such problems you may have touse complex theories. The models that would be required to solve such problems may have to beidentified. DSS requires a lot of managerial abilities and managers judgment.You may gather and present the following information by using decision support application:
• Accessing all of your current information assets,
including legacy and relational data sources, cubes,data warehouses, and data marts
• Comparative sales figures between one week and the next• Projected revenue figures based on new product sales assumptions• The consequences of different decision a
lternatives, given past experience in a context that isdescribed.Manager may sometimes find it difficult to solve such problems. E.g.
 –
In a sales problem if there ismultiple decision variables modeled as a simple linear problem but having multiple optima, it becomesdifficult to take a decision. Since any of the multiple optima would give optimum results. But thestrategy to select the one most suitable under conditions prevailing in the market, requires skills beyondthe model.It would take some trials to select a best strategy. Under such circumstances it would be easy to takedecision if a ready system of databases of various market conditions and corresponding appropriatedecision is available. A system which consists of database pertaining to decision making based on certainrules is known as decision support system. It is a flexible system which can be customized to suit theorganization needs. It can work in the interactive mode in order to enable managers to take quickdecisions. You can consider decision support systems as the best when it includes high-level summaryreports or charts and allow the user to drill down for more detailed information.A DSS has the capability to update its decision database. Whenever manager feels that a particulardecision is unique and not available in the system, the manager can chose to update the database withsuch decisions. This will strengthen the DSS to take decisions in future..There is no scope for errors in decision making when such systems are used as aid to decision making.DSS is a consistent decision making system. It can be used to generate reports of various levermanagement activities. It is capable of performing mathematical calculations and logical calculationdepending upon the model adopted to solve the problem. You can summarize the benefits of DSS intofollowing:
• Improves personal efficiency
 
• Expedites problem solving• Facilitates interpe
rsonal communication
• Promotes learning or training• Increases organizational control• Generates new evidence in support of a decision• Creates a competitive advantage over competition• Encourages exploration and discovery on the part of the deci
sion maker
• Reveals new approaches to thinking about the problem space
Online Analytical Processing (OLAP)OLAP refers to a system in which there are predefined multiple instances of various modules used inbusiness applications. Any input to such a system results in verification of the facts with respect to theavailable instances.A nearest match is found analytically and the results displayed form the database. The output is sentonly after thorough verification of the input facts fed to the system. The system goes through a series of multiple checks of the various parameters used in business decision making. OLAP is also referred to as amulti dimensional analytical model. Many big companies use OLAP to get good returns in business.The querying process of the OLAP is very strong. It helps the management take decisions like whichmonth would be appropriate to launch a product in the market, what should be the production quantityto maximize the returns, what should be the stocking policy in order to minimize the wastage etc.A model of OLAP may be well represented in the form of a 3D box. There are six faces of the box. Eachadjoining faces with common vertex may be considered to represent the various parameter of thebusiness situation under consideration. E.g.: Region, Sales & demand, Product etc.
Q2. What do you understand by service level Agreements (SLAs)? Whyare they needed? Whatis the role of CIO in drafting these? Explain the various security hazards faced by an IS?

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