Professional Documents
Culture Documents
Share it with the world under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License Copyright 2012 Scott Mackes Edited by Ray Elderd
Table of Contents
What Youll Learn in the Next 45 Minutes.....................................................................4 How to Make Money Without a Job ...............................................................................5 Purpose of an Income Statement...................................................................................9 How to Read a Balance Sheet ...................................................................................... 11 Advantages of a Cash-Flow Statement ........................................................................ 14 The $40 Self-Directed MBA Finance Course ............................................................... 17 Bond Basics .................................................................................................................. 21 How to Pick Winning Stocks........................................................................................24 The Secret Every Millionaire Knows ............................................................................27 How to Destroy the Competition (Without Competing) .............................................28 5 Ways to Make Loads of Sales (And Create Massive Opportunity) ...........................30 Business Law ................................................................................................................ 33 What Do Jesus, Mike Krzyzewski, and Jimmy Buffett Have in Common? .................36 The One Year Self-Directed MBA Program .................................................................39
Franchise investments range anywhere from $50,000 to $5,000,000. There are many different types of franchises ranging from hair salons to restaurants and beyond. If you can think of it, somebody has franchised it. If youre interested in buying a franchise, I highly recommend you check outhttp://www.entrepreneur.com/franchises/ Entrepreneur.com provides a wealth of information on many available franchise opportunities. What if I dont have the money to invest in a franchise? OK so what if you dont have the money to invest in a franchise business? What if you dont want to take the financial risk? Let me give youa risk-free idea that you can pursueright nowso that you can start your own business. If you look aroundmy website you can see that Imcreating a communityby writing articles about what I do every day leadership. Im an employee of a company (an expense) but Im building equity by converting the knowledge and experience I have into articles that are readable by thousands of people. The articles are here to stay and Im attracting new visitors, followers, and subscribers each day. I even converted my articles into this eBook youre reading today. You can do the exact same thing right now with yourunique talent. You just have toidentify your interest,create content, and thendistribute your contentto the world from your website. You can do this for a minimal investment and you dont have to know a lot about technology to get started. You can buy your domain and have your site hosted for less than $10/month. I useBluehostand Im extremely happy with their service. After you create your domain you can downloadWordPressto build your site. You literally dont have to know anything technical to get started. *For more information about how to build a website check out my Blog Building Kit. How do you turn your website into a business? You can make money from your website by advertising, affiliate marketing, and selling your products and services. The opportunities will present themselves once you establish yourself as an expert in your field and build your online community. Even if you dont make money directly from your site,youll opendoorsto opportunities that willhelp you advance your career. *The $100 Startup by Chris Guillebeau is an excellent book about creating a business from a modest investment ($100 or less in most cases). *Pat FlynnsSmart Passive Income blog is a great resource for learning how to build a profitable website. 2.Invest in Real Estate. Real Estate has made more people millionaires than any other type of investment. As my favorite real estate guru William Nickerson said, the road to riches is paved with borrowed money. People will always need homes to live in and companies will always need offices and storefronts for their businesses. Banks will eagerly lend you money to invest in real estate because its an asset that stands the test of time.
6 | The 45 - Minute MBA
Think about what youre able to do when you purchase real estate. You literally borrow money from other peoples savings accounts so that you canbuy a property for yourself. How about that for leverage? The bank will lend you money for real estate any day of the week as long as youre financially qualified and have 20% to invest in the property. How do you make money from real estate? You buy it. You rent it. You fix it up. You sell it. Repeat. As a real estate investor, you also have Uncle Sam on your side. He wantsyou to invest inreal estate and will let you defer taxes on your capital gains as long as you follow the guidelines. This is called a1031 exchange. For more information on real estate investing I highly recommend: How I turned $1000 into Five Million in Real Estate in My Spare Time by William Nickerson Iveread at least a dozen books on real estate investing and this by far is the most informative. In the book, the author walks you step-by-step through the real estate investing process and teaches you how to build a million-dollar real estate enterprise.He offers nogimmicks, no nothing down strategies,no get-rich quick schemes - just a proven method that stands the test of time.Read the reviews on Amazon, they speak for themselves. 3.Invest in Stocks. Every day, people buy and sell shares of companieson the stock exchange. Some days the deals are great and some days theyre not. Every day youhave the opportunity tobecome a shareholder of a company. When youbuy a stock you become a partial owner of that company. As the companys earnings grow, the stock price follows. You dont have to create products, attend meetings, or even report to work. You just sit back and let the hard work of others pay you dividends. Not a bad deal at all. The downside is that it takes a long time to build wealth in stocks because youre missing out on one of the important necessities of making money -leverage. A bank will not lend you money to purchase stocks. You can still make money from stocks; it just takes longer because you cannot leverage your capital. Stocks are a great place to park the money youmake from your business and your real estate. Stock market investing is a subject Im passionate about. Ive been managing my money for the last 10 years using strategies I learned in these books: The Intelligent Investor If youown one book on stock market investing, it should be this one.This was originally writtenin 1949 by Benjamin Graham, who was Warren Buffetts teacher and mentor. Security Analysis This was also written by Ben Graham and provides amore detailed analysis on stock selection. It reads more like an encyclopedia but its a good book to read if youre serious about investing. The Little Book that Beats the Market In this book,Joel Greenblatt provides you asystematic way to selectstocks. Ive followed this strategy for the past6 years. You Can Be a Stock Market Genius- Joel Greenblatt discusses how to make money in stocks by investing in special situations mergers, spin-offs, bankruptcies, etc which can be aprofitable niche.
Scott Mackes | 7
One Up On Wall Street This is one of the first books I read about stock market investing. It was written by Peter Lynch whos one of the greatest mutual fund managers of all-time. Other great resources areWarren Buffetts annual letters to shareholdersandJeremy Granthams quarterly letters(you must sign up for a free subscription). I readthese letters religiously astheyre released.These investors offergreat insight as to what isgoing on in theeconomy, they shoot straight, and theyrenot in it to sell books. It has taken me many years, many mistakes, and a lot of reading toprovide you with the advice and resources listed in this article. Its my greatest hope youll learn something that will make a positive difference in your life. Let me end by saying theres no easy way to make money. There areno shortcuts. Like anything, it takes hard work, persistence, and a good strategy to become a skilled money-maker.
(Yahoo Financeis an excellent resource to get afinancial overview ofa company. If yourelooking for more detailed information, visitSEC.govto look up a companysquarterly and annual reports)
Apple sold over $108 billion worth of products in 2011. As youre probably aware, they have multiple product lines that they sell worldwide. What do you think their best performing product is? Cost of Sales: Your inventory cost of the items that you sell, aka Cost of Goods Sold (COGS). This is the cost of the materials and direct labor required to produce a product. This doesnt include any selling or distribution expenses. Gross Margin: Lets you know if youre selling your products for a profit. Gross Margin = Gross Sales COGS. Operating Expenses: The cost to run the normal business operations of your company. These are all theother expenses that your business incurs outside of any costs related to physically building a product. These costs include R&D and SGA. Operating Income: Your profitability before you deduct any finance or tax-related expenses. This is how you gauge the health of your core business. Operating Income = Gross Margin Operating Expenses. Net Income: What your company earns after all expenses.This isthe bottom line. Take Charge of Your Money Itsimportant for you to spend some time with the financial statements of your company and ofthose companies you invest in. Have you ever bought a stock without looking at the companysincome statement?I have. Sometimes we put too much faith in the recommendations of our friends and advisors.Its your money; take charge of it.Dont be afraid to dig in and get your hands dirty. Thats how youmake and protectyour money. How many managers out there spend their day running around in circles and not focusing on their companys profit?
My Success Story
Ive told this story several times already on my blog but Im going to tell it again, because its important. Earlier this year I was struggling to get results at my company. I was working hard but I was spinning my tires.I decided to dig deeper into why I wasnt achieving results, which is a large part of why I created this website. After studying the subject of time-management, I decided to change the way I spent my day. I eliminateddistractions anddedicated a few hours each month to focus on my companys financial statements. What happened? I came up with two ideas that significantlyincreased our net-income. When its all said and done, my ideas will increase our profitability by hundreds of thousands of dollars. Thats the direct result of understanding how to read an income statement and how to manage my time effectively. I guarantee you thatthe same types of opportunities existat your company. Its up to you, as the decision maker, to focus whats important and to deliver the results to your company.
Scott Mackes | 11
Definitions of balance sheet terms : Since its extremely time-consuming for you to look up each of these definitions individually, I organized them onone page for quick and easy future reference. I streamlined the process so you can focus on what matters most making decisions to capitalize on the information. Assets: The economic resources of a firm. Assets are divided into two categories current and noncurrent. Current Assets: All assets expected to convert to cash within 1 year.
Cash: Physical cash on hand. Short Term Investments: Investments that expire within 1 year. Net Receivables: The amount customers owe you. Inventory: Raw materials, work in progress, and completed saleable goods.
stocks, bonds, real estate, and cash set aside for specific projects.
Property Plant and Equipment: Assets that cannot be liquidated easily such as buildings,
copyrights, patents, and trademarks. Liabilities:The claims by creditors on the assets of the firm. Current Liabilities: Debts or obligations due within 1 year.
Accounts Payable: How much your company owes your suppliers. Short-Term Debt: Loans due within 1 year.
Non-Current Liabilities: Debts or obligations not due within the present year.
Long Term Debt: Loans and financial obligations lasting over 1 year. Deferred Long Term Liability Charges: Tax liabilities to be paid after this year. Can also include
forward contract obligations like swaps and derivatives. Its best to look at the footnotes in the financial report to better understand their composition. Stock Holders Equity: The owners claim on the assets of the firm. For a publicly traded company like Apple, its the amount of cash received in return for shares of the company. It also includes retained
12 | The 45 - Minute MBA
the event of liquidation. Preferred stock pays a dividend, however the price doesnt appreciate as fast as common stock. Preferred shareholders do not have voting rights.
Common Stock: Common stock has the lowest priority level claim on the assets of a firm. The
common stock price typically appreciates faster than preferred stocks and bonds. You probably own common stock in your investment portfolio.
Retained Earnings: Earnings that are reinvested back into the business. Treasury Stock: Shares of stock that a company keeps in its own treasury. Often from a buyback
that was issued at a premium over par value. There are a lot of pieces to the balance sheet and you may bea little overwhelmed as you read through each definition. Dont worry; were only going to focus on a few of these items when we analyze a business for investment.With that said, itis important you understanda businesss financial organization.
Scott Mackes | 13
Apples cash flow statement was compiled using the indirect method. With the indirect method, you start with net income, make adjustments for non-cash transactions (depreciation), and then make adjustments for all cash transactions. *Take a moment to compare Apples net income (at the top) with free cash flow (at the bottom). These are two significantlydifferent numbers. Despite having earned nearly $26B in 2011, their cash balance
14 | The 45 - Minute MBA
dropped almost $1.5B from the previous year. As an investor, this would pique my interest and prompt me to take a closer look.
Scott Mackes | 15
Learning to read financial statements was one of the most important subjects in my MBA program. Hopefully, in the 9 minutes or so that it took you to read my 3 articles on financial statements, I was able toteach you how to do this.
Quick Story
Before I sign off, Id like to leave you with a quick story. About 10 years ago, before my formal business education, I bought my first stock Sirius Satellite Radio (SIRI). This was prior tothe merger with XM Satellite Radio. A friend of mine recommended that I check it out, so I did. My research involved reading a few paragraphs about the company and thinking it over for about 30 minutes before I made the purchase. I bought 2000 shares. After all, this stock was going to make me rich. I held the stock for a few years until I attended my first business school class on how to read financial statements. I distinctly remember going home one night after class and looking up the financial statements for Sirius Satellite Radio for the first time. My heart sunk as I scrolled through their financial information. After reviewing the statements, I realized that I invested most of my life savings in a company that had never made a profit! It was a horrible investment. I immediately signed on to my online brokerage account and sold the stock. Icouldntwait for the market to open the next day so that I could find some poor soulto buy my shares. Thankfully, I liquidated my position and walked away without losing my shirt. It was a close one. The reason why I tell this story is because you may bein a similar position as I was. You may rely on your friends and advisors for financial advice. Do yourself a favor: after you read this article, take a look at the stocks you own. What are the names of the companies? Do they have a history of positive earnings and cash flow? Do they have an excessive amount of debt? If you see any red flags, I encourage you to pick up the phone and contact your trusted friends and advisors and ask them these same questions. Chances are they wont have the answers.
Scott Mackes | 17
There are 5 variables associated with the time value of money calculation and theyre listed on the top row of the calculator in the picture above. They are: N Number of time periods I Interest rate for time period PV Present value of your account PMT Payment made each time period FV Future value of your account The easiest way to explain this calculation is to give you a few examples
PMT = 1000 FV = ? After entering the values into the calculator, you can see that the future value (FV) of your retirement account will be $213,909.78 after30 years. Now lets say that you want to retire in 30 years with an account balance of $500,000. What would you need to invest each year to reach your goal? N= 30 I=8 PV = 10,000 PMT = ? FV = -500,000 (you must enter this as a negative amount) The answer is $3525.44. See how it works?
Scott Mackes | 19
FV = 0 Youll be able to borrow $416,979 to say within your budget. I prefer using a physical financial calculator vs. a specialized online calculator because I can use that single equation for any type of time value of money calculation. I can calculate everything from auto loan payments to investment return by using the 5 key variables on the top row of the keypad. I can also create what if scenarios to help me make better financial decisions.
Bond Basics
In my previousarticle I discussedthe importance ofhaving a financial calculator. I taught you how to compute thetime value of moneyand walked you through a few examples. Today Ill teach you about bonds and how to analyze them using your financial calculator.
4 Types of Bonds
The 4 types of bonds are: Treasury, Corporate, Municipal, and Foreign. Although some of these bonds have common characteristics, the differences in the contractual features and underlying strength of the organizations backing them result in major differences in levels of risk.
To better understand bonds, its important that you become familiar with the following terms: Par Value The amount of money the investor will get back when the bond matures. Corporate bonds typically have a par value of $1000. Coupon Interest Rate The bonds interest rate when issued. Maturity Date The date the bond matures and the holders principal is repaid. Yield to Maturity The rate of return an investor will receive from thepurchasedate to the maturity date.
Scott Mackes | 21
We can calculate these values with a financial calculator using the same variables we used to calculate the time value of money: N, I, PV,PMT, and FV. Here is a picture of theHP 10BII financial calculator app I have on my iPhone. The top row contains the functions you will need to calculate bond values.
N = Number of payment periods until the bond reaches its maturity date I = The bonds Interest rate PV = The bonds Current (Present) Value PMT= The Payment issued to thebondholderbased on the coupon interest rate (coupon rate * par value) FV = Par (Future) value of the bond
Lets do a calculation.
On January 1, 2012, Caterpillar, Inc. issued a series of bonds at par ($1000) that pay 10% interest and mature in 30 years. What will the price of the bonds be in 5 years assuming the interest rate falls to 8%? Heres the information you enter into your financial calculator to get the answer: N= 25 (30-5) years I = 8% (Current interest rate) PV = ? (Present Value in 5 years) PMT= $100 ($1000 Par Value * 10% interest) FV = $1000 (Par Value) After entering the information into your financial calculator, you find that the current price of the bonds (on January 1, 2017) is $1213.50.
22 | The 45 - Minute MBA
Scott Mackes | 23
What is a stock?
A stock is an equity security that gives investors fractional ownership in a company. Since 1871, the stock market has returned an average of 8.88% annually. If you invested $1 in the stock market in 1871, that dollar would be worth $161,302 today. Despite solid average returns over extended periods of time, stocks are extremely volatile. In the past 17 years, the Dow Jones Industrial Average surged from4,000in 1995 to11,723in 2000. It then dropped to7,286in early 2002 (after the terrorist attacks of 9/11) and rose to14,164in 2007. In early 2009, the Dow fell to6,547after the mortgage crisis. Today the Dow is at12,862 (February 2012). What a roller coaster ride! The good news is that these stock market fluctuations offer great opportunities to capitalize on the temporary mis-pricingsof companies. With the ups and downs in the market, there is no way companies are always priced efficiently. But, in order tocapitalize on these opportunities, you must first identify the criteria for your investment decisions.
Choosing individual stocks without any idea of what youre looking for is like running through a dynamite factory with a lit match. You may live, but youre still an idiot. Joel Greenblatt
Im here tohelpyou turn that match into cash. First Id like to share with you my 3 personal investing guidelines. #1 Invest with a Margin of Safety In investing, I value aMargin of Safetyabove all else. This phrase was coinedby Ben Graham, Warren Buffetts mentor. It means leaving enough room for error to minimize the chances of loss. Always look at the downside and protect yourself from it. #2 Only invest money you wont need for the next 5 years
24 | The 45 - Minute MBA
A volatile stock market meansthere is a good chance you couldlose a significant amount of money in the short-term. Give yourself enough breathing room to stay strong during the down times and recoup any losses you might incur. The best investors actually look forward to down markets the same way you might look forward to a sale at your favorite department store. This is a great time to play offense and buy your favorite companies on sale while everyone else is running for cover.
#3 Diversify in Numbers
There are 2 types of risks when investing in stocks: Market risk and non-market risk. Market risk is the risk associated with market volatility (ups and downs). The only way to avoid this is to keep your money in your pocket when the odds arent in your favor. Non-market risk iscompany-specific and is prevalent when a companys products dont sell, workers strike, or costs increase. As an investor, its impossible to know everything about a company. To protect yourself from these risks you need todiversify in numbers. In his bookYou Can Be a Stock Market Genius, Joel Greenblatt says owning 2 different stocks eliminates 46% of your non-market risk. Owning 4 stocks eliminates 72% of the risk. Owning 8 stocks eliminates 81%; 16 stocks eliminate93%; 32 stocks eliminate96%; 500 stocks eliminate99%. The more stocks you own, the lesseffectthe performance ofany individual company will have on your overall return.
company is a suitable investment. These metrics are derived by comparing the price of the company to the data obtained in the companys financial statements. Remember these earlier articles? Purpose of an Income Statement How to Read a Balance Sheet Advantages of a Cash Flow Statement Ah, there is a method to my madness! Dont worry; you dont have to do all the calculations yourself. There are a ton of online resources that publish these financial calculations for you.Yahoo! Financeis a good place to find this information.
The Goldsmiths.
Early traders used gold to pay for goods and services. After years of lugging it around and weighing it before each transaction they realized this system was very inconvenient. So, they smartened up and in the 16thCentury began depositing their gold with goldsmiths who stored their gold in a vault for a fee. In return, the goldsmiths would issue the trader a paper receipt showing the amount of gold on deposit. The traders used these receipts as credit when conducting transactions with other traders in the marketplace. Hence, paper currencywas born. Initially, the goldsmiths only issued paper receipts equal to the amount of gold physically deposited in the vault. One day an observant goldsmith realized that the owners rarely redeemed their receipt. In fact, the amount of gold deposited far outweighed the amount of gold withdrawn. Then they changed the economic system forever! The goldsmiths got clever and started issuing paper receipts in excess of the amount of gold physically in their vaults. The goldsmiths would put these receipts (which were redeemable for gold) into circulation by making interest bearing loans to the traders. The borrowers were willing to accept the loans because the receipts were a credible form of payment in the marketplace. The goldsmiths found a way to create money. Now fast forward 500 years The only difference between the goldsmiths of yesterday and the banks of today is the actual currency. Today, our money is not backed by gold, but rather by our faith in the monetary system we have created. Banks lend money in a fashion similar to the goldsmiths, by keeping on reserve only a percentage of the money they lend. Thissounds a bit scarybut think of the opportunity? If banks can create money, why not take advantage of it? Every day banks create money and lend it to people with ideas. These people present their ideas to the banks along with a plan for repayment.If the bank approves,the personsigns a promissory note (a glorified IOU) in return for the money (plus interest). Thats it. All you need is an idea and a plan for repayment and the bank will create the money for you. But what if your idea doesnt require a significant amount of capital? Or what if you dont like the idea of leverage? Thats fine too. You can skip the bank and take your idea straight to the marketplace. My point here is thatmoney need not be a limited resource. Its printed in machines and distributed to the people with the best ideas. What is your idea?
Scott Mackes | 27
2. Write. Every time you write (or type) an original thought you are creating. Writing enables you to clarify your thoughts and express yourself. Oftentimes while writing, I find holes in my reasoning that cause me to research my topic more thoroughly. As I research my topic I discover new ways of thinking. 3. Focus. In order to create, you must eliminatethe distractions around you and focus. Turn off your music, cell phone, and email alerts and focus on what you want to achieve. 4. Think. I recommend dedicating 30 minutes a day to think. Think about where youre going and what you want to accomplish. Think about your craft. You will create your best ideas during this time. 5. Give yourself a deadline. Theres nothing like inducing a bit of fear in yourself to spark creativity. Every Friday, before I leave for work, I have to publish an article on my blog. Period. Friday is my deadline. Without this deadline, my work would linger on and go unfinished. This deadline forces me to find the time to create the content I deliver to you. The deadline induces creativity. Remember that an idea without action is just an idea. Start with Step #1 and write down one goal you want to achieveand spend a few quiet minutes thinking about it. Thats an action step you can take right now to start down the path of creativity. When you create, people will follow you (including your competitors). You will become the leader that everyone looks up to and will never be short of opportunity again.
Scott Mackes | 29
Remarkable Selling
What separates anaverage salespersonfrom aremarkable salespersonis marketing. By marketing, I dont mean handing out flyers and business cards. I mean establishing yourself as an industry expert and creating powerful systems that generate a lifetime of leads and opportunity. The good news is: anyone can create these systems. It just takes time, perseverance, and a bitof hustle. These systems will give youthe necessary leverage to interact with massive amounts of people. By massive, Im talking about 100s to 1000s of people daily. Here are5 ways to make loads of sales (and create massive opportunity): 1. Teach a Class. Teach a class to your co-workers. Teach a class to your customers. Teach a class at your local trade association and/or local university. Teach, teach, teach! This is a great way to become an expert, connect with others, and providevalue all at the same time. Want to teach a class to 1000 people? Conduct a Webinar!GoToWebinarenables you to hold a live webinar for up to1000 peopleat the same time. Identify a topic, create a lesson plan, and invite everyone on your mailing list to attend. This, my friends, is leverage.
30 | The 45 - Minute MBA
For more information on conducting a webinar, check out: How to Conduct (and Master) a Webinar with Lewis Howes from LewisHowes.comby Pat Flynn. Ive mentioned Pat before on my blog, primarily because hes such a valuable resource. Above is a link to an article on his blog that offers some great tips on conducting webinars. 2. Deliver a Speech. Most people attend local networking meetings and trolll for leads. If you follow this strategy, you will be lucky to collect 5-10 business cards that offer little to no value to you or the people you interact with. But, if you are the guest speaker, deliver value, and become the main attraction, business will follow. Organizations are always looking for guest speakers. Volunteer to be the guest speaker at your next Rotary meeting or trade show. When I was a senior in college I was fortunate enough to bethe guest speaker at the annual Boys & Girls Club awards banquet in my hometown. I spoke for about 30 minutes toabout 500 people. I was even mentioned in a local newspaper article the next day. The speech took 3 hours to write and 30 minutes to deliver. My total reach was in the thousands. Not bad for a 3.5 hour investment of my time. Here are some great resources to help you become a better public speaker. I have read and recommend both these books: Stand and Deliver: How to Become a Masterful Communicator and Public Speakerby Dale Carnegie Training. The Quick and Easy Way to Effective Speakingby Dale Carnegie. 3. Create a Blog.A blog is a great tool for a number ofreasons. You can create and share helpful information with thousands of people. A blog also forces you to create. As I mentioned inmy last article, magical things happen when you create. It takes me a few hours to write a blog post, but it never goes away once I publish it. I can go off and do other things while my content remains viewable to anyone wanting to read it. Its a great form of leverage. For more information about creating a blog check out my Blog Building Kit. 4. Create a YouTube Channel or Podcast.These are some other ways to deliver content to your audience. YouTube is the #2 search engine in the world. Video allows your audience to see and hear you which adds a personal touch to your work. It also provides your viewers a deeper connection to you. Video brings you to life! A Podcast is a way for you to deliver an audio recording to your audience. Its like having your own personal on-demand radio station! Many people listen to podcasts while driving to work or exercising in the gym. iTunes makes it super-easy for your audience to subscribe to your podcast. If youre interested in creating a podcast, check out this helpful link: http://podcastanswerman.com/learn-how-to-podcast/
Scott Mackes | 31
5. Dominate Social Media. Create a Facebook page for your business. If you dont own a business, create a page anyway. If youre a Financial Planner your page could be Joe Smith Financial Planner; if youre a realtor: Jim Johnson Realtor; if youre a manager: Henry Brown Leadership. Get the idea? Heres a helpful link to learn how to set up your own Facebook page: http://www.facebook.com/pages/create.php You can set one up in 5 minutes. Theres no excuse for not doing this. Next, create a Twitter account. Twitter is another outlet to connect and distribute your content with others. In todays business world, its important for you to have a presence here. Want to get Twitter followers fast? Check out Tweet Adder. This is a program I use and endorse. After that, create a LinkedIn page. LinkedIn is the #1 business network in the world. I share every article I publish to various groups on LinkedInand its where my highest quality traffic comes from. Some other great social media tools areRapportiveandHootsuite. Rapportive displays everything about your email contacts right inside your inbox. You can see what social networks they belong to and you can connect with them instantly. Its pretty slick. Hootsuiteis a program that enables you to schedule message delivery to your various social media profiles. Write a message, schedule a time for it to post and BAM! Hootsuitetakes care of the rest. No need to loginto your various accounts to communicate with your followers. You can schedule your entire social media campaign in one sitting.
Take Action!
If you take action on any one of thesehigh value activities, your life will change. You will become an expert in your field, connect with a massive amount of people, and make loads of sales (as long as you have a way to get paid). Imagine what can happen if you take action on multiple ideas? As powerful as these systems are, none of it matters unless you build trust with your audience. At the end of the day, its not about how many sales you make, but rather, how many people you help. Its about relationships. Teach a class, give a speech, create a blog put yourself out there. Help someone. Good things will happen. I promise.
Business Law
As a business leader, its important to become familiar with the different types of business entities. You probably dont need to bea legal expert, but you should know the different types of businesses and their advantages (and disadvantages). In this article, I will discuss the various types of business entities and provide an overview of each. Before I continue, a quick disclaimer:Im not a lawyer or certified public accountant and nothing I say or write should be considered professional legal advice. If youre looking for such advice, I recommend consulting with a lawyer or CPA. Thanks!
Sole Proprietorship
The simplest form of business is the sole proprietorship. In this form, there is no legal distinction between the owner and the business. Anyone who has a business without having created a separate business entity with the state is operating as a sole proprietorship by default. The primary advantage of a sole proprietorship is the ease of set up. Sole proprietorships require very few legal formalities. You just have to register your business name (DBA) with your state. Another advantage is the owner receives all the profits. There are no partners to split profits with and no corporate taxes to pay. A sole proprietor only pays personal income taxes on the business profits. A major disadvantage of a sole proprietorship is that the owner is not protected from lawsuits or financial losses incurred by the business; he or she assumesunlimited liability. The owners personal assets are at stake when operating as a sole proprietorship. Another disadvantage is the sole proprietors limited ability to raise capital. It is more difficult for an investor to formalize a loan to an individual than to a business entity such as a corporation or LLC. Sole proprietorshipsare most advantageous to entrepreneurs such as freelancers (writers, web designers, photographers, etc.) who have limited exposure to potentialliability and a limited need for capital. Upfront costs and legal obligations (such as shareholder meetings and annual reports) are minimal. Its the cheapest and easiest type of business to start.
Scott Mackes | 33
5. Tax flexibility. An LLCis treatedas a pass-through entity meaning profits are only taxed once. Oran LLCcan betaxed like a C-Corp if that is more advantageous.
Disadvantages of an LLC:
1. Salaries and profits of an LLCare subject to Medicare and Social Security taxes, which today are a combined 15.3%. With a corporation, only salaries (not profits) are subject to these taxes. 2. Owners must immediately recognize profits. A C-Corp does not have to immediately distribute dividends to its shareholders. This means Corporations profits are not always taxed. 3. Unfavorable state taxes. In some states (like California and New York), an LLCmust pay higher taxes and fees than a corporation of the same size. 4. Fringe benefits. Employees of an LLC who receive fringe benefits such as health insurance must treat these benefits as taxable income; C-Corp employees do not.
Scott Mackes | 35
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.
Jesus, Coach K, and Jimmy Buffett connected people to an idea. They built tribes.
The Christians Jesus is the founding father of Christianity, a religion practiced by more than 2.2 billion people today. Every Sunday, people congregate in churches around the world to worship and spread the message he preached more than 2000 years ago. Jesus built his tribe one-by-one, from Galilee to Jerusalem, preaching to anyone who would listen. He challenged authority and spread hope throughout the land. He gave people something to believe in, gave them faith, and as a result built the largest tribe in history. The Cameron Crazies Coach K has a tribe too. While not quite as big as Jesuss, it is pretty sizeable nonetheless. In a college sports era marred by scandals and lacking a focus on education, Coach K built a basketball program based on fundamentals and sound principles. Although many of his players went on to have successful careers in the NBA, he coached 19 seasons before a player left school early to pursue a professional basketball career. 19 seasons! His dedication to excellence has garnered him manyawardsand a tribe! Duke University namedthe floor in their basketball arena Coach K Court in his honor. The grassy area outside the arena is titledKrzyzewskiville. Duke also named the new basketball practice facility after him: Michael W. Krzyzewski Center Dedicated to Academic and Athletic Excellence. His tribe members include the Cameron Crazies (members of the student body who organize cheers at the games), former players and staff members, and the alumni and fans of Duke Basketball. Nine of his former players and assistant coaches became head coaches at other schools. Three former players now work for him as assistants at Duke. His program has produced more leaders than any other college sports program. The Parrotheads Jimmy Buffett united his tribe under the concept of island escapism. He created Margaritaville, a place for his listeners to escape the hardships of everyday life. His tribe, the Parrotheads, comes together at his live performances to indulge in and celebrate the island lifestyle. Typical attire for a Parrotheadincludes a Hawaiian shirt, board shorts and flip-flopsfor men or a grass skirt and coconut , bra for ladies. Buffett built his tribe through his catchy tunes and magnetic personality. His idea has helped him sell over 20 million albums, sell out concert venues, and form the Parrothead tribe. Your Turn? Everybody has a story to tell, a movement to start, and a tribe to lead. However, very few people believe in themselves enough to speak up, organize the group, and lead. There are people out there, on the fringes, who share your beliefs about how to make the world a better place. They need you to speak up and lead them. They need you to form the tribe. How to Form a Tribe A group only needs 2 things to become a tribe: ashared interestand away to connect. Here are 3 steps to help you start a tribe:
Scott Mackes | 37
1.Determine your interest. Your interest is what you spend most of your day thinking about. Its what you read about. If youre not sure what your interest is, look at the books on your shelf. What are you reading about? They may showyou what your passion is. Pursue your interest, follow your passion, and get people excited! 2.Tell a story. Stories help connect people to your interest. They spark curiosity. People want to be part of a story. There aremanyways you can tell a story. One way is to write a book. Write about how you got where you are today. Another way is to start a blog. Come up with an idea, something you want to achieve, and write about how you are going to make it happen. 3.Share your story with the world. The internet is a fantastic (and low cost) way to share your story with the world. Publish articles on your blog. Write an e-book. Create a You-Tube channel. Create a podcast. These are great ways to connect others to your idea. Spread the word. I want to leave you with a speech that Seth Godin delivered at a TED conference a few years go. I hope this inspires you to take the next step, to speak up, andlead your tribe. Enjoy! Seth Godin: The Tribes We Lead
-Listen to the Internet Business Mastery Podcast. Cost: $0, 1 hour weekly. -Create a logo, Facebook page, Twitter account, and order business cards for your new online enterprise. Cost: $150 (for logo and business cards), 1 hour. -Create a product to give away for free. Then create a product to sell. Launch the products from your website. Cost $0, 20 hours. -Attend a weekly networking event (Chamber of Commerce, Rotary, Lions Club, BNI, etc). Cost: $500 annually, 1 hour weekly. -Create a business mastermind group and communicate weekly. Cost: $0, 1 hour weekly. -Take a millionaire to lunch. Cost: $50, 1 hour. -ReadThe Effective Executiveby Peter Drucker andTribesby Seth Godin. Cost: $30, 10 hours. -Sign up for Toastmastersand attend a meeting each month. Cost $100 annually, 2 hours monthly. -WatchSteve Jobs 2005 Stanford Commencement Address. Cost: $0, 15 minutes.
Total Cost:
Self-Directed MBA: Cost of my formal MBA: $2,309 / 2 hours daily for one year $25,000 / 2000 hours over 2+ years
The Difference
After completingthe self-directed program you will have a business, a financial strategy, and a strong professional network. You will also acquire important business skills that will help you survive as an entrepreneur. This will cost you much less timeand money than a formal MBA, yet leave you with tangible assets and experiencethat you cant get in the classroom.
Im convinced that you dont need an MBA to meet any of these goals.
Scott Mackes | 41
Spread the Word This eBook is 100% free. The only thing I ask of you is to help me spread the message. Best ways to share this message: On Facebook. By far, the best tool for sharing this message is through Facebook. You can simply paste the URL straight onto your page with a message!
On Twitter. Tweet out the URL for this page. A short email. Think about the people in your life who may benefit from this message (or
appreciate helping to spread the message). Write a short note to them in an email!
Old fashioned word-of-mouth. Unplug the computer and your phone and just talk with people
in your lives about it! Few things beat a genuine, face-to-face conversation. :) Again, any way you can help - big or small - is deeply appreciated! The more conversations I can start about this concept... the better!
Gratitude Thanks first and foremost to my amazing wife Michelle, who is always there to listen to my ideas (no matter how crazy they are). Thanks to my readers who have come along for the journey, especially those who comment on the site and provide feedback. Thanks to my editor, Ray Elderd, who makes me look much better than I really am. Final Thoughts Starting a business has been a dream of mine since I was a kid. But for some reason, I never got around to it. Instead-- I went to school, worked various jobs, and made excuses until I finally took action and created Margin of Excellence in April 2011. It was my first step towards realizing my dream. If your dream is to start a business, Remember these 2 things: 1) Believe in yourself. You can accomplish anything you put your mind to. 2) Make an offer. Someone just might say YES. Finally, if you enjoyed this eBook please leave me a comment. Id love to hear from you! Comment Section: http://www.marginofexcellence.com/2012/08/31/the-45-minute-mba/
42 | The 45 - Minute MBA