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Media Economics The New Economics of Media Umair Haque

Media Economics The New Economics of Media Umair Haque

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Published by yiah
The media industry is changing. Radical technological, management, and business model innovation is reshaping all segments of the value chain. This is the result of nothing less than a fundamental inversion of mass media economics, as well as the strategies that dominated those economics.

Attention Economy,
Micromedia & Media 2.0,
Peer Production,
Network Economics & Web 2.0, and
Edge Competencies.



Umair Haque
http://www.bubblegeneration.com/
http://www.bubblegeneration.com/resources/mediaeconomics.ppt
The media industry is changing. Radical technological, management, and business model innovation is reshaping all segments of the value chain. This is the result of nothing less than a fundamental inversion of mass media economics, as well as the strategies that dominated those economics.

Attention Economy,
Micromedia & Media 2.0,
Peer Production,
Network Economics & Web 2.0, and
Edge Competencies.



Umair Haque
http://www.bubblegeneration.com/
http://www.bubblegeneration.com/resources/mediaeconomics.ppt

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Categories:Business/Law
Published by: yiah on Feb 11, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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The New Economics of Media
Micromedia, Connected Consumption, andthe Snowball Effect
Umair Haquehttp://www.bubblegeneration.comSpring 2005
 
 
Media 1.0: Mass Media
 
 
Mass Media Value Chain
6 primary value activities
 –Infrastructure
Technology
 –Content
Creativity
 –Marketing
What media is bought and sold
 –Distribution
Transport & logistics
 –Retail
Where and when media is consumed
 –Attention
Why is attention part of the value chain?Most media markets are2-sided markets: they coordinate consumption byadvertisers
and 
audiencesAttentionis how we will refer to this coordination process
ProductionPublishing/MarketingDistributionAttentionInfrastructureRetail

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