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persuasion

persuasion

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Published by Peter Nelson

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Published by: Peter Nelson on Jan 24, 2013
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08/14/2013

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PERSUASION
References
What is Persuasionhttp://psychology.about.com/od/socialinfluence/f/what-is-persuasion.htmThe Top 5 Persuasion Techniqueshttp://www.upgradereality.com/how-to-persuade-anyone/Persuasion Techniqueshttp://psychology.about.com/od/socialpsychology/a/persuasion.htm
 Lecture-9 
 
What Is Persuasion?
According to Perloff (2003);Persuasion is "a symbolic process in whichcommunicators try to convince other people tochange their attitudes or behaviors regarding anissue through the transmission of a message inan atmosphere of free choice.
 
Dictionary: The process of prevailing on (aperson) to do something, as by advising or urging.

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