Luminate Announces Partnership With GettyImages To Unlock Value With ImageMetadata
Partnership Elevates Value of Digital Visual Content withGreater Image Functionality for Web Publishers
MOUNTAIN VIEW, Calif. and NEW YORK, Jan. 24, 2013 /PRNewswire/ -- Luminate, Inc., the worldwide leader in making imagesinteractive, today announced that it will partner with Getty Images, theleading creator and distributor of digital media, to integrate GettyImages' original metadata into Luminate's image app platform. By
incorporating Getty Images' metadata and ImageIRC™ technology into
the image app, Luminate enables publishers to increase consumerinteractivity with digital imagery elevating user engagement throughvisual content.Luminate will leverage Getty Images' industry-leading capabilities inidentifying and cataloging millions of images with its powerful platformfor image applications to power new products and initiatives. Luminatewill integrate Getty images' metadata into its platform to transformmillions of already published images into the most engaging element of a webpage. This partnership was born out of these brands' shareddedication to improve the engagement and value generation fromimagery.Luminate has long employed a combination of algorithms andcrowdsourcing to match content with images. By integrating GettyImages metadata into its image app platform, Luminate's offeringbecomes faster, more accurate and more comprehensive.