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Luminate Announces Partnership With Getty Images To Unlock Value With Image Metadata

Luminate Announces Partnership With Getty Images To Unlock Value With Image Metadata

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Published by: Crowdsourcing.org on Jan 25, 2013
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Luminate Announces Partnership With GettyImages To Unlock Value With ImageMetadata
Partnership Elevates Value of Digital Visual Content withGreater Image Functionality for Web Publishers
MOUNTAIN VIEW, Calif. and NEW YORK, Jan. 24, 2013 /PRNewswire/ -- Luminate, Inc., the worldwide leader in making imagesinteractive, today announced that it will partner with Getty Images, theleading creator and distributor of digital media, to integrate GettyImages' original metadata into Luminate's image app platform. By
incorporating Getty Images' metadata and ImageIRC™ technology into
the image app, Luminate enables publishers to increase consumerinteractivity with digital imagery elevating user engagement throughvisual content.Luminate will leverage Getty Images' industry-leading capabilities inidentifying and cataloging millions of images with its powerful platformfor image applications to power new products and initiatives. Luminatewill integrate Getty images' metadata into its platform to transformmillions of already published images into the most engaging element of a webpage. This partnership was born out of these brands' shareddedication to improve the engagement and value generation fromimagery.Luminate has long employed a combination of algorithms andcrowdsourcing to match content with images. By integrating GettyImages metadata into its image app platform, Luminate's offeringbecomes faster, more accurate and more comprehensive.
For example, Luminate will incorporate Getty Images metadata into itspopular Related Tweets image app that allows consumers to view recenttweets related to the information within the image. The inclusion of themetadata will enable the Related Tweets functionality in more imagesacross Luminate's growing network of more than 5,000 publisher sites.Supplementing human crowdsourcing with metadata analysis will alsodeliver the application to consumers more rapidly."We are delighted to partner with Getty Images," said Bob Lisbonne ,CEO of Luminate. "Luminate enables consumers looking at a picture toshare, buy, or find out more. By integrating Getty's metadata, thepossibilities for future development are staggering, particularly as theImagesphere continues to mature."Getty Images is excited to partner with Luminate to identify and applyvaluable metadata to Luminate-enabled images via our ImageIRC andConnect platforms," said Craig Peters , Senior Vice President of Business Development, Products and Content at Getty Images."Together, Getty Images and Luminate will help optimize thecontextualization and engagement of images to the benefit of ourcustomers and their audiences."Luminate's image app platform currently gives consumers seamlessaccess to interactive content, commerce, and social features directlyfrom online images. By enabling true consumer engagement withimages, the user experience becomes more immediate, more personal,and more interesting, making it more valuable not only to the viewer butto the publisher as well.
About Luminate
Luminate, Inc. is the worldwide leader in making images interactiveserving more than 150 million users each month and 40 billion imageviews per year. Founded in 2008, with the vision to make every digitalimage interactive on the web, Luminate offers the world's first platformfor image applications. Developed by technologists from Netscape andLiveOps, for the new era of the Imagesphere, Luminate's platformcombines Internet and crowdsourcing technology to deliver the optimalcontent relevant to online images. Luminate is a private company fundedby August Capital, CMEA Capital, Google Ventures, Nokia GrowthPartners and Shasta Ventures, with headquarters in Mountain View, CA.
About Getty Images
 Getty Images is a leading creator and distributor of still imagery, videoand multimedia products, as well as a recognized provider of otherforms of premium digital content, including music. Getty Images servesbusiness customers in more than 100 countries and is the first placecreative and media professionals turn to discover, purchase and manageimages and other digital content. Its award-winning photographers andimagery help customers produce inspiring work which appears everyday in the world's most influential newspapers, magazines, advertisingcampaigns, films, television programs, books and Web sites. Visit GettyImages at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications andbusiness, and enabling creative ideas to come to life. Additionalinformation on how Getty Images inspires and powers communicationscan be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/gettyimages. 

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