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brand managment

brand managment

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Published by Sachin Bhor

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Published by: Sachin Bhor on Jan 25, 2013
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01/25/2013

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www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
 
INDEXSr. No.TopicsPage No.1.Acknowledgment 3-32.Certificate4-43.Synopsis5-54.Objective6-65.Indian Pharmaceutical Overview7-126.Industry Profile13-147.SWOT Analysis of Pharma Industry15-198.Global Pharma Vs Indian Pharma 19-279.Challenges in Pharma Industry28-2910.Activities by SALES TEAM30-3111.Sales Force Effectiveness32-4012.Problem with Sales tool & Measurement41-4713.Ways company Market to Doctor48-5314.Survey of Sales Force54-5415.Data analysis Of Sample Survey55-6116.Working & Challenges in Sales Force62-7317.Conclusion74-7418.Annexure75-76
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Acknowledgment
During the perseverance of this project I was supported by differentpeople, whose names if not mentioned would be inconsiderate on mypart.I would like to thank with affection and appreciation andacknowledge my indebt ness to
Oriental Institute of Management,(Vashi)
for initiating in the preparation of a project on
BrandManagement in Pharmaceutical Industry
. The learning andknowledge that I have gained in the process of preparation of thisproject has been tremendous and I would like to thank
Dr.
 
D.R.Kamraj
for providing me with the opportunity to work on this projectand guiding me for the same.I owe sincere gratitude towards each and everyone who have given ahelping hand in the completion of this project
.SOHAN KUMBHAR 
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