PART #1 - TRAFFIC
"He Who Controls Traffic, Controls The Keys To the Kingdom." -- Mike Filsaime, multimillionaire internet marketer
Introduction
It's really simple. If you are going to be able to make money online, you need tolearn how to drive web traffic. It is an art-form. If you do not know how to drivetraffic to your web site, your offers or your advertisements, you might as wellforget trying to make money on the internet. Without traffic, you might as wellnot even bother having a web site.
What would be the point if no-one visits it?
However, if you have
the traffic
, you will pretty much always be able to generaterevenue.So, the first essential rule-of-thumb of the internet marketer is this:
Don't just expect the traffic to suddenly start appearing by itself.
It won't - unless youstart doing the right thing.Traffic costs - one way or another. Either time, money or other resources. Beprepared for this. Essentially, you can buy it, you can
attract
it through havingsomething people want, and you can increase your exposure by maximizing the
reach
of your network. But whatever you do, you will need to invest resourcesinto getting traffic.Once you have the traffic, it is relatively easy to turn it into money. Give me amillion visitors a month, and I will make bank. Getting good traffic is definitely the hard part - and you need to make sure it is not costing you more to obtainthan it can provide in revenue.
Cost of customer acquisition versus revenue from that customer
remains, as with any form of marketing, the quintessentialstatistic.One of the first things to grasp in the art of getting traffic is the art of gettingpeople's attention and interest. The world is saturated with advertising, freecontent, and web sites. You have to stand out - and be able to generate attention,and then sustained interest. As Seth Godin said, simply being good, is notenough - you need to be “remarkable”. You need to make a splash, and you need
exposure
- or you will simply not be noticed.
Leave a Comment