Organization development of TAFE farm & equipments

Company profile
Tractors and Farm Equipment Limited (TAFE), a US $1.6 billion tractor major incorporated in 1960 at Chennai, India. The third largest tractor manufacturer in the world and the

second largest in India by volume.

TAFE is part of the Amalgamations Group based at Chennai, comprising of 41 companies, and is one of India's largest light engineering groups.

 TAFE wields 24% market share of the domestic tractor industry, with a sale of over 148,000 tractors (domestic and

international) for the year 2011-12. TAFEs partnership with

AGCO Corporation and the Massey Ferguson brand for 52 years, a first in the tractor industry, is a stellar example of TAFEs commitment to its values of building long-term relationships with its stakeholders, through fair and ethical

business practices.

Areas of business
TAFE exports to over 77 countries, including developed countries in Europe and the Americas. Besides tractors, TAFE and its subsidiaries have diverse

business interests in areas such as diesel engines, batteries,

transmission components, panel instruments, engineering plastics, hydraulic pumps and cylinders, passenger vehicle

distribution and plantations.

Chairman's profile
MALLIKA SRINIVASAN Her carrier in Tafe started in year 1985 till now .
A leader and strategist, recognized for professionalism, commitment to excellence and contribution to Indian Industry and Academia. Skillfully leveraged the companys resources and competencies to increase TAFEs revenues from US$ 20 million in 1985 to US$ 1.6 billion in the year 2012. TAFE is now among the three largest tractor manufacturers in the world.

The Early Years of TAFE

The Amalgamations Group entered the tractor business in 1960. Simpson & Company was already making Perkins Diesel

Engines and the founder chairman of the group,

Mr.Anantharamakrishnan's own great interest in agriculture and the Green Revolution in making, made the group grab the

opportunity to make tractors when it presented itself.

 On December 15, 1960, Mr. S. Anantharamakrishnan

announced at a press conference at Chennai, his plans to manufacture tractors and implements at Simpson's Industrial Estate in collaboration with Massey Ferguson of Toronto. At that time, the estimated demand for tractors in India was

12000 tractors per year and TAFE was allocated a capacity of

7000 tractors a year. Initially 50% of the tractor was built with indigenous content

but within two years this rose to 85%.

 From these early beginnings, company have risen to a turnover of US $1.6 billion and a sale of over 148,000 tractors (domestic and international) in the year 2011-2012, apart from the distinction of being India's largest exporter of tractors consecutively for the last three years.

Milestones
1960 1961 Incorporated as a joint venture with massey ferguson Tractors roll out of Sembium (Chennai) factory

1981
1987 1990 2000 2002 2005 2007 2009

Second tractor factory established at Doddaballapur(Bangalore) engineering plastics division plant established at Doddaballapur
Third tractor plant established at kallidaipatti near Madurai Engineering export promotion council export award for export performance, consecutively for 20 years (1990-2010) National award for the welfare of people with disability govt of India Second engineering plastics plant established at maraimalainagar Chennai Eicher tractor business, engines plant at Alwar and transmission plant at Parwanoo acquired under Tafe motors & tractors ltd Commendation for strong commitment to excel "from the jury of the CII exim bank award for business excellence Commendation for significant achievement in journey of excellence from the jury of the CII exim bank award for business excellence

2010 2011

Tafe becomes India's largest exporter of tractors TPM award for excellence from JIPM/NIQR award for quality

Overseas establishment
TAFE's first overseas plant went on stream in September 2010, at

Manisa, Turkey.
TAFE stands today, as a dynamic multi-brand giant, moving towards US $2 billion revenues in 2012-13. Its strong core competencies of engineering expertise, manufacturing mettle, and technological prowess have won the trust of farmers worldwide. TAFEs exacting performance standards drive technological innovation and superior product design.

Awards & accolades

Export Award - Engineering Export Promotion Council (20 consecutive years) Samman Patra (Prompt payment to Central Excise) State Safety Awards Government of Tamil Nadu National Award for the welfare of people with disability Government of India 1990-2010 1998-2009 1999, 2006, 2009 2000 2000 2007 2008 2009 2010 2011-2012

Best Employer of disabled persons Government of Tamil Nadu

CII Exim Bank commendation for Strong Commitment to Excel Star Award for Unlisted Companies from Business Standard CII Exim Bank commendation for Strong Commitment to Excel 5S Award from CII TAFE Doddaballapur Plant TPM Award for Excellence from JIPM/ NIQR Award for Quality CII Exim Bank commendation for Significant Achievement, in the second band (550-600), towards Business Excellence

2012

Total Quality Movement

TAFE is fully committed to the Total Quality Movement and is one of the foremost companies in this sector to receive the ISO 9001 certification. Three of TAFE's Indian tractor plants are certified under ISO14001, in recognition of their environment friendly operations.

 Among the many accolades and awards received by TAFE, TPM Award for Excellence from Japan Institute of Plant

Management, the NIQR award received for quality, CII-Exim

Bank Commendation for Significant Achievement on the journey towards Business Excellence and the Regional Contributor award for quality supplies from Toyota Motor Company, Japan, stand prominent.

Thank you