Description

Helping creative people make their businesses and organisations even more successful. Chapters cover marketing, finance, intellectual property, leadership, organisational structures, business planning and competitive strategy. Case studies illustrate business techniques used by creative enterprises in the 'Ideas in Action' sections. References include Arts Council England, British Council, Department for Culture, Media and Sport (DCMS), UNESCO, Toyota, UNCTAD, UKTI, Charles Handy, Creative Industries, Cultural Industries, Creative Business.
Author David Parish is a creative industries consultant and trainer.