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Jessie Newburn
My ideal job.
Overall function
I want to provide strategic direction that integrates new and social media opportunities for a dynamicorganization. I see this function as working collaboratively with many departments and functionssuch as marketing, communications,
PR
, recruiting and retention, customer service, community management, investor relations and product development.
About new media and social media
I’m defining social media not just as technology and communication tools, such as blogging, YouTube, Flicker, Twitter, Facebook, podcasts, social bookmarking and social networking, but alsoas a new realm of communications with a distinctly different culture that includes activities such as –
•
User-generated content
•
Conversations and comments
•
Personal branding and online profiles
•
Personal and personable content
•
Community management
•
De-institutionalizing of information
•
Rating content
•
Tagging
•
Link, links, links … and more links.
My ideal job looks like --
•
Working across a number of departments – marketing and communications, sales andbusiness development,
HR
for recruiting and retention,
IT
, customer service and
PR
.
•
Providing strategic direction, internal consulting and project management.
•
Interacting with staff at many levels, including executives, managers, creative teams, technicalstaff and admin.
•
Designing, implementing and managing projects.
•
Keeping abreast of emerging new media technologies and trends.
I am
less
interested in work defined by digital media maintenance, e.g.
•
Keeping a website current.
•
Managing online advertising and email campaigns.
•
Handling technical functions of a company’s digital communications.
I am
more
interested in --
•
Being at the forefront of new media and social media.
•
Identifying opportunities and developing strategies using new and social media.
•
Designing, implementing and managing projects.
•
Internal education, integrating new media and expanding an organization’s capacity.
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