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B2B Buying Behavior

B2B Buying Behavior

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Published by: Shahid Hussain Mohal on Feb 12, 2009
Copyright:Attribution Non-commercial

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04/06/2013

 
 
I
NTERNATIONELLA
H
ANDELSHÖGSKOLAN
 
HÖGSKOLAN I JÖNKÖPING
 
Vad påverkar inköpsbeslutinom B2B?
En empirisk studie av Fläkt Woods och dess kunder
Filosofie kandidatuppsats inom marknadsföring Författare: Berggren JennieLejon Elina Wahlund Linda-MarieHandledare: Jean-Charles LanguilaireFramläggningsdatum 2005-09-14 Jönköping September 2005
 
 
 
 J
ÖNKÖPING
I
NTERNATIONAL
B
USINESS
S
CHOOL
 
 Jönköping University 
 
What influencesB2B buying behaviour?
An empirical study of Fläkt Woods and its customers
Bachelor’s thesis within Marketing  Author: Berggren JennieLejon Elina Wahlund Linda-Marie Tutor: Jean-Charles Languilaire Jönköping September 2005
 
 
Acknowledgements
Acknowledgements
 The authors would like to give their thanks to Fläkt Woods for the opportunity to be-come a part of an interesting and educating research of their customers and for theirsupport during the thesis. The authors would also like to thank Jean-Charles Languilaire,Ph. D. candidate in business economics and supervisor of the thesis, for the support,idea discussions and guidance during all stages of the thesis. Jönköping in September, 2005 Jennie Berggren Elina Lejon Linda-Marie Wahlund

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