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Mongolia Mission Report

Mongolia Mission Report

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Published by Jonathan Brooks
Mongolia Mission Report
Mongolia Mission Report

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Categories:Types, Research
Published by: Jonathan Brooks on Jan 27, 2013
Copyright:Attribution Non-commercial

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02/05/2013

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REPORT ON MISSIONTO MONGOLIA ONTOURISM MARKETING
 
20-24 JULY 2012
REPORT PUBLISHED BY UNWTO
 
 
TABLE OF CONTENTS
1 Introduction 22 Background of Mongolia 43 Analysis of the tourism industry 54 General recommendations for the tourism industry 75 Recommendations for marketing 116 Conclusion 19 Annex 1 Tourism trends, Assessment and Glimpse of UNWTO 21 Annex 2 Successful Marketing case from Malaysia 32
 
2
REPORT ON MISSION TO MONGOLIA ONTOURISM MARKETING
INTRODUCTION
From July 20-24, 2012, UNWTO organized a mission to Mongolia. The UNWTOdelegation was led by Secretary-General Mr. Taleb Rifai, who was accompanied byMr. Xu Jing, UNWTO´s Regional Director for Asia and the Pacific, andMs.Oyundelger Sengee, officer of UNWTO. A key purpose of the mission was for the Secretary-General to meet thePresident of Mongolia, H.E. Mr. Elbegdorj, and present him withthe Open Letter for Tourism as part of UNWTO and WTTC´s Global Leaders for Tourism Campaign. Inconjunction with the visit, aTechnical Workshop on Tourism Marketing was held on23 July 2012 for officials from the Ministry of Nature, Environment and Tourism, aswell as the players and stakeholders of the Mongolian tourism industry. Thisworkshop was also attended by representatives from China and Russia.UNWTO commissioned Dr. Victor Wee, Chairman of Tourism Malaysia toparticipate in the mission to Mongolia as an expert. During the mission, Dr. Wee helddiscussions with key tourism industry players and presented a paper on
“SuccessfulTourism Marketing: The Case of Malaysia” at the Technical Workshop
.

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