Are you, your team, and your company poised for real growth this year? Are you all aligned on how and where to begin to get where you need
to go? If so, congratulations, regrettably I suspect you’re in the minority.
We all know uncertainty is everywhere. The recession may lift or it may linger; the cliff may rise again or it may fall; ditto the price of oil, the
strength of Europe, the growth of China, and the global market at large. The persistent discontinuity of the “new normal” is
now so wellestablished the phrase itself is little more than a cliché as we enter 2013. Happy New Year!
Still the pursuit of business growth persists. In fact, for many, it’s becoming urgent. But for all the time, energy and reso
urce it rightlycommands, there seems to be a pervasive lack of understanding about just
real growth is achieved, much less sustained.
Of course there are really only two ways to improve one’s business; you either address the bottom line or the top line. And f
or the past twenty
years, there’s been so much
focus on the bottom line that most companies today are actually quite efficient.Six Sigma, total quality management, and process optimization have all helped CEOs focus on their core and make their business better bybecoming leaner and more efficient. B
ut you can no longer succeed by focusing exclusively on the bottom line. Today’s CEO won’t get very far blaming the “new normal” for soft results or a stalled business. No, today’s CEOs need growth, not just performance. And it’s
the search fortop line gr
owth that’s driving the intensifying trends toward innovation. But top line growth is hard. Really hard. Game changing growth
andinnovation can be unpredictable. After all most innovation fails, at the staggering rate of 60