Description

In this first issue of year 2009 we are pleased to present a new concept for CSR. A concept which we believe has
not been formally presented at any forum in the world so far and hence, a concept that is our own inspiration. We have called it Cross-Company CSR and the basic premise is that the next generation of CSR will involve companies with potentially overlapping value-chains to collaborate resources, towards the 'value-chain' of, for example, a common stakeholder group. The inherent implication of course is that such cooperation will yield higher benefits for all actors, including the partner companies themselves. Our cover story is on this subject. And we've shared the outline of a working model towards implementing such an enterprise.

Taking our platform forward, tbl will take on itself the role of a clearing house, so to speak. We are identifying areas for Cross-Company CSR to be initiated, becoming a forum for in-depth exploration of its possibilities and, plan to hopefully play matchmaker for companies wanting to explore our next-gen model.