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TBL Issue 7 Cross Company CSR

TBL Issue 7 Cross Company CSR

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Published by Rutaba Ahmed
In this first issue of year 2009 we are pleased to present a new concept for CSR. A concept which we believe has
not been formally presented at any forum in the world so far and hence, a concept that is our own inspiration. We have called it Cross-Company CSR and the basic premise is that the next generation of CSR will involve companies with potentially overlapping value-chains to collaborate resources, towards the 'value-chain' of, for example, a common stakeholder group. The inherent implication of course is that such cooperation will yield higher benefits for all actors, including the partner companies themselves. Our cover story is on this subject. And we've shared the outline of a working model towards implementing such an enterprise.

Taking our platform forward, tbl will take on itself the role of a clearing house, so to speak. We are identifying areas for Cross-Company CSR to be initiated, becoming a forum for in-depth exploration of its possibilities and, plan to hopefully play matchmaker for companies wanting to explore our next-gen model.
In this first issue of year 2009 we are pleased to present a new concept for CSR. A concept which we believe has
not been formally presented at any forum in the world so far and hence, a concept that is our own inspiration. We have called it Cross-Company CSR and the basic premise is that the next generation of CSR will involve companies with potentially overlapping value-chains to collaborate resources, towards the 'value-chain' of, for example, a common stakeholder group. The inherent implication of course is that such cooperation will yield higher benefits for all actors, including the partner companies themselves. Our cover story is on this subject. And we've shared the outline of a working model towards implementing such an enterprise.

Taking our platform forward, tbl will take on itself the role of a clearing house, so to speak. We are identifying areas for Cross-Company CSR to be initiated, becoming a forum for in-depth exploration of its possibilities and, plan to hopefully play matchmaker for companies wanting to explore our next-gen model.

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Published by: Rutaba Ahmed on Feb 12, 2009
Copyright:Attribution Non-commercial

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03/17/2013

 
a specialized csr journal
 january-february 2009 issue 07
 A Publication of Asiatic Public Relations Network (Pvt.) Ltd.
1828
cover story
the future of corporatesocial responsibility:cross company csr
csr toolkit
our ccc model
collaboration in thehealth sector
the case of bangladeshand tuberculosis
collaboration andsustainability
how collaboration cansave the planet - andyour business
report
reporting on communityimpacts
private sector:liberalizing off the hook beyond accounting:assessing the impactof sustainabilityreporting ontomorrows business
1214322440
CROSSCOMPANY CSR
 
global briefscsr toolkitsocial partnershipbreatherreport: community impactswhat's happeningcsr reflections on davoscrosswordon the lighter sidemusings
regulars
9
people - planet - profits
1418282236
our ccc modelany takers?collaboration in the health sector: the case of bangladeshand tuberculosis
38
Editor-in-Chief
Zohare Ali Shariff
Editorial Director
Khadeeja Balkhi
Managing Editor
Rutaba Ahmed
Research, Distribution &Development
Mehfooz AleemZahra BarayAlizeh Shariq
Creatives
Kamran RaufUmair AnwarShireen Lotia
Reprint
In line with our mission, we encouragereproduction of material, provided
tbl
and content partners are given credit
Publisher
Asiatic Public Relations Network(Private) Limited
Printed at
Nikmat Printers, Karachi
Disclaimer
The views expressed in
tbl
are theauthors’ and not necessarily shared by
tbl
and/or APR
Declaration
From the office ofDistrict Coordination Officer,City District Government KarachiNO.DCO/DDO/LAW/CDGK/109/2007, KarachiDated May 22, 2007
Subscription, advertising and feedback at:tbl
:triple bottom-lineAddress:A-7, Street 1, Bath Island, Clifton, Karachi, Pakistan.Tel: (92-21)-5837674, 5823334Fax: (92-21)-5867103E-mail: feedforward@tbl.com.pkWeb:www.tbl.com.pk
Subscribe to a full year of
tbl
(6 issues) at the special rate of Rs.1,000 and save the cost of an issue.If you wish to subscribe to
tbl
, or unsubscribe, please write to us at feedforward@tbl.com.pk
tbl jan-feb 091
424344

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