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Table Of Contents

INTRODUCTION
Using PharmaSim In a Group
STRATEGIC OBJECTIVES
Strategic Objective(s):
The PharmaSim Manual
SECTION 1: THE PHARMASIM CASE
The Brand Management Group at OCM
Industry Overview
The OTC Cold Remedy Market
INDUSTRY COMPETITION
Internal Product Development
Financial Situation
The Marketing Task
SECTION 2: PHARMASIM OPERATIONS GUIDE
Simulation Navigation
STARTUP
DECISIONS
MARKET
SIMULATION
SECTION 3: MARKETING MANAGEMENT PROCESS
Situation Analysis
Marketing Strategy
Marketing Mix
GLOSSARY
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Student Manual

Student Manual

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Published by Shukur Mohammed

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Published by: Shukur Mohammed on Jan 27, 2013
Copyright:Attribution Non-commercial

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01/29/2013

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