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Public Relations in India & 2013 Outlook

Public Relations in India & 2013 Outlook

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Published by MSLGROUP
The PR industry in India is witnessing a transformation. The industry is making an extra effort to be viewed as a strategic partner, and clients are acknowledging its value. With this study, we wanted to give the industry a voice.
We commissioned an India-wide survey of PR professionals and the media to share their views on a potentially tough year for business and the hottest trends that will define the industry.

A year ago, MSLGROUP India released its first industry outlook report, highlighting such critical issues as the talent crunch, the comparatively low level of PR fees, the need for strategic and integrated communications, and the core issues hidden by the wrong perception of the industry’s size. The report sparked widespread interest and provoked much needed dialogue.
Join our conversations - @msl_group, @msl_ind, @mslgroupasia
The PR industry in India is witnessing a transformation. The industry is making an extra effort to be viewed as a strategic partner, and clients are acknowledging its value. With this study, we wanted to give the industry a voice.
We commissioned an India-wide survey of PR professionals and the media to share their views on a potentially tough year for business and the hottest trends that will define the industry.

A year ago, MSLGROUP India released its first industry outlook report, highlighting such critical issues as the talent crunch, the comparatively low level of PR fees, the need for strategic and integrated communications, and the core issues hidden by the wrong perception of the industry’s size. The report sparked widespread interest and provoked much needed dialogue.
Join our conversations - @msl_group, @msl_ind, @mslgroupasia

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Categories:Types, Research
Published by: MSLGROUP on Jan 28, 2013
Copyright:Attribution Non-commercial

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06/30/2014

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Inside the Industry’s Mindand the 2013 Outlook
Public Relations
A report by MSLGROUP India
Part of the Publicis Groupe
in India
 
MSLGROUPIndia
MSLGROUP India is the nation'slargest PR and Social Medianetwork. Made up of two topagencies, MSL India and 20:20MSL, MSLGROUP Indiacombined includes 15 offices,575 staff and an activationnetwork reaching an additional125 Indian cities. With a proventrack record of servicingmultinational and Indiancorporations since 1989 and 40senior counsellors with 15 or moreyears of communicationsexperience each, clients, staff andbusiness partners benefit fromthe depth and breadth of insightand experience within its teams.
MSLGROUPAsia
For 23 years, MSLGROUP's Asiateam has counseled global,regional and local clients,helping them establish, protectand expand their businesses andbrands across this fast-growingregion. Today, MSLGROUP hasthe largest PR, social media andevents teams in Greater China(16 offices and 1,000 colleagues)and India (15 offices and 575colleagues) and is activelyworking to lead thedevelopment of the industrywith the regular publication ofwhitepapers/reports andinnovative Learning & PeopleDevelopment programs tonurture talent. The MSLGROUPAsia team includes 38 ownedoffices and 1,675 colleagues inBeijing, Shanghai, Guangzhou,Chengdu, Hong Kong, Macau,Taipei, Tokyo, Seoul, Singapore,Kuala Lumpur, Mumbai, Delhi,Ahmedabad, Pune, Bangalore,Chennai, Hyderabad andKolkata. An activation network ofcolleagues reaches an additional125 Indian and 100 Chinesecities and a strong affiliatepartner network adds another 23Asian cities to our reach.MSLGROUP Asia's teams havebeen recognized as leaders bymultiple industry groups,including most recently HanmerMSL India ('PR Agency of the Year 2011' by PRCAI), Luminous('Local Hero/Agency of the Year2010' by Marketing Events Asia),Genedigi Group China('Innovative China SMEs' byForbes China), ICL MSL Taiwan('Agency of the Year 2011' byTaiwan Advertiser Associate), andhas won more than 50 awards inthe last two years. Learn moreabout us at: asia.mslgroup.com +Twitter + Facebook
MSLGROUP
MSLGROUP is Publicis Groupe'sstrategic communications andengagement group, advisors inall aspects of communicationstrategy: from consumer PR tofinancial communications, frompublic affairs to reputationmanagement and from crisiscommunications to experientialmarketing and events. Withmore than 3,500 people acrossclose to 100 offices worldwide,MSLGROUP is also the largestPR network in fast-growingChina and India. The groupoffers strategic planning andcounsel, insight-guided thinkingand big, compelling ideas -followed by thorough execution.Learn more about us at:www.mslgroup.com +http://blog.mslgroup.com +Twitter+ YouTube.
Publicis Groupe
Publicis Groupe [Euronext ParisFR0000130577, part of the CAC40 index] is the third largestcommunications group in theworld, offering a full range ofservices and skills: digital andtraditional advertising, publicaffairs and events, media buyingand specialized communication.Its major networks are LeoBurnett, MSLGROUP, PHCG(Publicis HealthcareCommunications Group),Publicis Worldwide, Rosettaand Saatchi & Saatchi. VivaKi, theGroupe's media and digitalaccelerator, includes Digitas,Razorfish, Starcom MediaVestGroup and ZenithOptimedia.Present in 104 countries,the Groupe employs53,000 professionals.www.publicisgroupe.com |Twitter:@PublicisGroupe |Facebook:www.facebook.com/publicisgroupe
 
Table of contents
 
Executive summary.................................................... 04
 
What our last industry audit said................................ 06
 
India PR survey: High on growth, big on change......... 10
 
What to watch out for in 2013...................................... 24
 
The rise and rise of digital PR..................................... 30
 
What the media thinks about the industry................... 36
 
The agency-client marriage..........................................42
 
India’s PR landscape....................................................48

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