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Too Big to Ignore

Too Big to Ignore

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Published by: Deloitte University Press on Jan 28, 2013
Copyright:Attribution Non-commercial

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05/19/2014

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About Deloitte
Deloitte reers to one or more o Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network o member frms, each o which is a legallyseparate and independent entity. Please see www.deloitte.com/about or a detailed description o the legal structure o Deloitte Touche Tohmatsu Limited and its member frms.Please see www.deloitte.com/us/about or a detailed description o the legal structure o Deloitte LLP and its subsidiaries. Certain services may not be available to attest clientsunder the rules and regulations o public accounting. This publication contains general inormation only, and none o Deloitte Touche Tohmatsu Limited, its member frms, or its and their afliates are, by means o this publication,rendering accounting, business, fnancial, investment, legal, tax, or other proessional advice or services. This publication is not a substitute or such proessional advice or ser-vices, nor should it be used as a basis or any decision or action that may aect your fnances or your business. Beore making any decision or taking any action that may aectyour fnances or your business, you should consult a qualifed proessional adviser. None o Deloitte Touche Tohmatsu Limited, its member frms, or its and their respective afliates shall be responsible or any loss whatsoever sustained by any person who relieson this publication. Copyright 2012 Deloitte Development LLC. All rights reserved.Member o Deloitte Touche Tohmatsu Limited
issue 12|2013
Complimentary article reprint
By JaMes guszCza, david steier, JohnluCKer, viveKanand gopalKrishnan, and harvey lewis > illustration By Jon Krause
Too
Big
 
to
 Ignore
w  b   b ?
 
Deloitte Review 
 
deloittereview.com
36
too big to ignore
 
deloittereview.com
Deloitte Review 
 
37
too big to ignore
Too
Big
 
to
 Ignore
By James Guszcza,DaviD steier,John Lucker,  vivekananD GopaLkrishnan, anDharvey Lewis  > iLLustration ByJon krause
“Beware o alse knowledge; it ismore dangerous than ignorance.” 
George Bernard Shaw 
The Signal and The noiSe
B
y now, we have all heardthe claims. Data is thenew oil. Big data is dierent.
1
 Big data is a management rev-olution.
2
Big data is the nextrontier or innovation, com-petition, and productivity.
3
Big data makes the scienticmethod obsolete.
4
 
When does big data provide big value?

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