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Table Of Contents

Using Celebrities
Using The Social Media
Building from Local to National PR
Contacting the Local Media
Using Your Initial Call as a Door Opener
Getting Past the Receptionist
Sending an Initial Query by E-Mail
Using Your Media Contact’s Preferences
Tying Your Story to the Latest News
Te Power of Buzz and Referrals
Gaining Interest from Radio and TV Stations
CHAPTER 3: CREATING YOUR PRESS MATERIALS
Creating A Press Kit And Press Release
Sending Out a Press Release or Query Letter
What To Include In A Press Release
Headline or Subject Line
Using a Subhead
“For Immediate Release” Introduction
Writing Your Release Like a News Story
Contact Information
Finding Contacts to Send Your Release or Query Letter
Creating A Press Kit
Selecting Items to Use in Your Press Kit
Types of Presentation Folders to Use
Sending Your Press Kit by E-Mail
When to Send Out Your Material
Using A Website For Promotion
Using Your City to Target Your Market
Using Flash on Your Website
Writing A Blog
Turning Your Blog Into an Article
Pitching Your Article to the Print Media
Turning Blogs from Articles to E-Books and POD Books
Frequency, Length, and Format for a Blog
Pr Release And Posting Services
Pr Database Services
Doing Your Own E-Mail Blast
CHAPTER 6: THE IMPORTANCE OF FOLLOW-UP
Making Favorable Contacts
Pr Release Follow Ups
CHAPTER 7: TIMING YOUR PRESS CAMPAIGN
CHAPTER 8: KEEPING TRACK OF YOUR PR
When To Expect Your Story To Appear
CHAPTER 9: GETTING YOUR WORK PUBLISHED
Writing Articles For Publication
Deciding Whether to Offer Articles for Free or Pay
Using an Article for Promotional Purposes
Typical Payment for Articles
Using a PR Release to Offer Your Articles for Publication
PUBLISHING YOUR ARTICLES ON EZINES
The Importance Of E-Books
Copyright Protection
Charging For E-Books
Ways To Put Your E-Book Together
Publishing And Distributing Your E-Book
Finding A Mainstream Publisher
CHAPTER 11: CREATING A PACKAGE OF MATERIALS
Using Audiobooks And Videos
Creating A Combination Package
CHAPTER 12: NETWORKING EVENTS
Creating Your Own Networking Events
Some Examples of Successful Events
Organizing Your Own Social Event
Setting Up a Promotional Workshop or Seminar
Attending Networking Events
Being Prepared Anytime
A Caution on Promoting MLM Products and Services
Participating in Referral Clubs
Getting Tables at Networking Events and Conferences
CHAPTER 13: USING THE SOCIAL MEDIA
Te Major Social Media Sites
Te Importance of Building a Relationship
Posting Your Information on Multiple Sites
Joining Groups in Your Field
Combining the Social Media with Other Networking
Doing Joint Pr With Others
Using And Choosing A Pr Professional
Making Your Decision
Cutting Down Your PR Costs in Working with a Pro
Getting Quotes and Weighing Alternatives
Working with PR People Locally or at a Distance
CHAPTER 15: ASSESSING YOUR PR CAMPAIGN
The Importance Of Timing
Keeping Track Of Your Pr Results
Deciding If Your Campaign Is Working or Not
Ways to Track Your Results
Checking The Traffic To Your Website
The Costs Of A Pr Campaign
Different Types of Arrangements
Te Duration and Costs of a PR Campaign
Doing A Cost Benefit Analyis
Factors to Consider
Te Length of Time for the Assessment
CHAPTER 16: EXPANDING YOUR PR CAMPAIGN
OTHER BOOKS BY THE AUTHOR
AUTHOR CONTACT INFORMATION
P. 1
TOP SECRETS FOR DOING YOUR OWN PR

TOP SECRETS FOR DOING YOUR OWN PR

Ratings: (0)|Views: 477|Likes:
Published by iUniverseBooks
TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to
do your own PR. Chapters include these topics:
• Launching Your PR Campaign
• Ways to Approach the Press
• Creating Your Press Materials
• Using a Website or Blog in Your PR Campaign
• Sending Your Press Materials to the Media
• Doing Follow-Up
• Keeping Track of Your PR
• Getting Your Work Published
• Using E-Books to Promote Your Product or Service
• Creating a Package with Audiobooks And Videos
• Creating and Attending Networking Events
• Using the Social Media
• Assessing Your PR Campaign
• and More…
TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to
do your own PR. Chapters include these topics:
• Launching Your PR Campaign
• Ways to Approach the Press
• Creating Your Press Materials
• Using a Website or Blog in Your PR Campaign
• Sending Your Press Materials to the Media
• Doing Follow-Up
• Keeping Track of Your PR
• Getting Your Work Published
• Using E-Books to Promote Your Product or Service
• Creating a Package with Audiobooks And Videos
• Creating and Attending Networking Events
• Using the Social Media
• Assessing Your PR Campaign
• and More…

More info:

Publish date: Mar 2, 2010
Added to Scribd: Jan 29, 2013
Copyright:Traditional Copyright: All rights reservedISBN:9781462048298
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09/17/2013

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9781462048298

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