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Getting Started in Small Business For Dummies

Ensure success when starting your small business with this must-have introductory guideHave you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to… (More)

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Sections

Introduction
About This Book
How to Use This Book
Foolish Assumptions
How This Book is Organised
Part I: First Steps
Part II: Jump In, Get Wet
Part III: The Nitty-Gritty
Part IV: The Part of Tens
Icons Used in This Book
Working for Yourself — A Dream Come True?
Doing what you love to do
Earning pots of money (here’s hoping)
Being your own boss
Staying home
Working for Yourself — Reality Strikes
Teetering on the edge
Working night and day for little pay
Weathering feast and famine
Getting the Timing Right
Timing it right for your idea
Timing it right for you
Timing it right for the economy
Staying Safe or Inventing the Wheel?
Playing it safe
Finding your own niche
Going out on a limb
Getting the Government to Help You
Weighing Up the Good and the Bad
Buying an existing business — the upside
Buying an existing business — the downside
Asking the Right Questions
Finding out who owns the intellectual property
Analysing sales trends, profit and break-even
Clarifying what the purchase price includes
Building a Relationship with the Seller
Dotting Your I’s, Crossing Your T’s
Getting Started with Your Plan
Hunting for online resources
Using specialised planning software
Charting a True Course
Setting off on your mission
Saying what you’re about
Matching goals to your mission
Assessing the Environment
Analysing outside influences
Testing the waters (don’t get too wet)
Defining your customers
Checking out the competition
Declaring Your Battle Plan
Looking at your strengths and weaknesses
Expressing your competitive advantage
Building your online business strategy
Developing your marketing plan
Creating a team
Presenting Financials
Balancing dreams against reality
Staying real with benchmarks
Picking a Business Structure
Independent and single
Tea for two
We’ve got company
Matching the Name to the Game
Using your own name
Making sure you’re not on someone else’s patch
Registering your business name (Australia only)
Avoiding trouble (Australia only)
Protecting Your Ideas and Your Name
Registering with the Powers That Be
Getting that baby’s number
Signing up for taxes (unavoidable, I’m afraid)
Checking out what else you need
Laying Down the Elements of Your Plan
Writing a Decent Introduction
Defining Your Target Market
Analysing your customers
Researching the market
Analysing Your Competitors
Setting Sales Targets
Slicing goals into bite-sized chunks
Expressing goals in other ways
Creating Marketing Strategies to Support Your Targets
Building a brand that people want
Planning an advertising strategy
Reaching out to the public
Working your networks
Explaining How You’ll Keep Yourself Honest
Becoming an Employer: The First Steps
Getting employees to fulfil their part of the deal
Covering employees for accidents
Subscribing to super (Australia only)
Paying KiwiSaver (New Zealand only)
Meeting Minimum Pay and Conditions
Understanding what laws apply (Australia only)
Choosing between part-time, full-time or casual
Playing Safe and Playing Fair
Being practical, not pedantic
Blonde jokes are over
Going on the Paper Trail
Covering your back
Putting those bits of paper to work
Keeping business separate from personal
Learning from ye olde cashbook
Nitpicking over petty cash
Keeping on top of bills
Piecing it all together
Keeping Tabs on What You’re Owed
Choosing Accounting Software
Deciding Whether the Cloud Is For You
Understanding the benefits of the cloud
Appreciating the downsides of the cloud
Addressing privacy concerns
Telling a Story with Your Profit & Loss Report
Understanding how it all works
Looking at sales
Counting the costs
Weighing up your expenses
Taking a Snapshot with Your Balance Sheet
Understanding the fine print
Building documentation to support each figure
Why Profit Doesn’t Always Mean Cash
Gazing into the deep, black hole
Looking through rose-coloured spectacles
Doing the sums for sustainable growth
Budgeting As If You Mean It
Creating your first budget
Recognising relationships
Understanding the psychology of budgets
Understanding Profit Margins
Understanding gross and net profit
Figuring out gross and net profit margins
Looking at gross profit margins over time
Appreciating how margins and sales connect
Analysing Margins for Your Own Business
Calculating margins when you sell products
Calculating margins if you do big projects
Adding up your net profit
Estimating Your Break-Even Point
Analysing how to make sales match expenses
Looking at things from a cash perspective
Create a Business Website
Consider eBay, Facebook and Twitter
Become a Blogger
Build an Email Newsletter List
Remember Your Online Brand
Decide What Keywords to Go After
Build Keywords into Your Online Communications
Get Links to Number One
Pay to be Found Online
Index

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Category:	Uncategorized.
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Upload Date:	01/29/2013
ISBN	9781118222829
Copyright:	Traditional Copyright: All rights reserved
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