January 29, 2013
Boppy® Launches Crowdsourcing DesignerChallenge
GOLDEN, Colo.--(BUSINESS WIRE)--The Boppy Company (Boppy)
is excited to announce the launch of the Boppy® Designer Challenge.This January, Boppy will host an open call for design submissions forBoppy® Designer Slipcovers. The first of its kind, this crowdsourcingdesign challenge invites anyone to submit a design for a Boppy
Slipcover via Boppy’s Facebook page at
www.facebook.com/TheBoppyCompany.Two slipcover designs will beselected to be produced and sold in retail stores nationwide and online.The winning artists will receive $500 cash, a $500 Gift Card and will befeatured on Boppy packaging as the next official Boppy® Designer.
With the tagline, “Designed by you,Chosen by Moms™,” the Boppy
Designer Challenge offers a unique wayfor Boppy fans and community membersto engage directly with the company.Boppy enthusiasts have wanted to play arole in designing their beloved pillow.The program kicked off last year byinviting the community to select two fashions. The two winning designsfrom August voting
are available inretail stores this month.