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The Accenture Globalization Index, November 2012

The Accenture Globalization Index, November 2012

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Published by Accenture
The Accenture Globalization Index explores retail globalization and new market entry strategies. The November 2012 results (analyzing the period 15 July–15 October 2012) show that retailers are focusing their international moves on emerging Asia.

View the results of the Accenture Globalization Index from February 2013: http://www.scribd.com/doc/129687051/The-Accenture-Globalization-Index-February-2013.
The Accenture Globalization Index explores retail globalization and new market entry strategies. The November 2012 results (analyzing the period 15 July–15 October 2012) show that retailers are focusing their international moves on emerging Asia.

View the results of the Accenture Globalization Index from February 2013: http://www.scribd.com/doc/129687051/The-Accenture-Globalization-Index-February-2013.

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Categories:Types, Business/Law
Published by: Accenture on Jan 29, 2013
Copyright:Attribution Non-commercial

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07/17/2013

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 Accenture Globalization Index
1st November 2012
 
Copyright © 2012 Accenture All rights reserved.2
I am delighted to announce the AccentureGlobalization Index. Retail is one of the least globalindustries with most companies focused on their domestic market. Many retailers, however, are nowmaking concerted efforts to globalize, driven byweak growth in saturated home markets andattracted to the higher growth rates of thedeveloping markets. As every previous wave of internationalization has shown there are pitfalls toovercome and not every effort has been successful.This index is designed to identify which countriesare attracting which formats, which methods of entry retailers are employing and how this ischanging over time.I am grateful to our colleagues at Planet Retail for  joining us in this effort.
Introduction
Message from Chris DonnellyAccenture Retail IndustryManaging DirectorMessage from Lindsay CowanChief Knowledge Officer atPlanetRetail
Planet Retail is delighted to support Accenture inthe launch of its Globalization Index. In achallenging economic climate and with moresophisticated and demanding shoppers,globalization is fast becoming a vital component of 
any retailer’s long term success strategy.
I amtherefore very pleased that PlanetRetail is able tooffer their global retail intelligence to facilitate the Accenture analysis of market entries and theimpact on global view of retail strategy. Over thecoming quarters I am looking forward to reviewinghow and where the changing face of global retaildevelops.
 
Copyright © 2012 Accenture All rights reserved.3
What does the Index measure?
 Accenture and PlanetRetail have identified a universe of almost 500* of the largest grocery and nongrocery retailers globally and has tracked their entries in new territories.
Each market entry is tracked in terms of:
The Accenture Globalization Index
Note: * see methodology for more details
Period of Analysis:15 July
 –
15 October 2012
There were 43 market entries.
Results of this period will be used as the base(100) for future indices, which will be publishon a quarterly basis.
Entry Format
Format or channelwith which theyentered
Source Country
C
ompany’s home
nation
Target Country
Countries theyentered
Entry Vehicle
Entry vehicle theyused
43

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