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MWR_THELOBBY_021209

MWR_THELOBBY_021209

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Published by roandval
Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by read
Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by read

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Published by: roandval on Feb 13, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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Confidentiality AgreementThe undersigned reader acknowledges that the information provided by _______________ in this business plan isconfidential; therefore, reader agrees not to disclose it without the express written permission of _______________.It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential innature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________.Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date
This is a business plan. It does not imply an offering of securities.
 
Table of Contents1.0 Executive Summary ....................................................................................................................................11.1 Objectives ................................................................................................................................................21.2 Mission ....................................................................................................................................................21.3 Keys to Success .......................................................................................................................................22.0 Company Summary .....................................................................................................................................32.1 Company Ownership ..............................................................................................................................32.2 Start-up Summary ...................................................................................................................................3Table: Start-up ...............................................................................................................................................43.0 Products .......................................................................................................................................................54.0 Market Analysis Summary .........................................................................................................................54.1 Market Segmentation ..............................................................................................................................5Table: Market Analysis .................................................................................................................................54.2 Target Market Segment Strategy ............................................................................................................64.3 Industry Analysis ....................................................................................................................................64.3.1 Competition and Buying Patterns ........................................................................................................75.0 Strategy and Implementation Summary .....................................................................................................75.1 SWOT Analysis ......................................................................................................................................75.1.1 Strengths ...............................................................................................................................................75.1.2 Weaknesses ..........................................................................................................................................85.1.3 Opportunities ........................................................................................................................................85.1.4 Threats ..................................................................................................................................................85.2 Competitive Edge ....................................................................................................................................95.3 Marketing Strategy ..................................................................................................................................95.4 Sales Strategy ..........................................................................................................................................95.4.1 Sales Forecast .......................................................................................................................................9Table: Sales Forecast ....................................................................................................................................95.5 Milestones .............................................................................................................................................11Table: Milestones ........................................................................................................................................116.0 Management Summary .............................................................................................................................126.1 Personnel Plan .......................................................................................................................................12Table: Personnel ..........................................................................................................................................137.0 Financial Plan ............................................................................................................................................137.1 Start-up Funding ...................................................................................................................................13Table: Start-up Funding ..............................................................................................................................137.2 Important Assumptions .........................................................................................................................147.3 Break-even Analysis .............................................................................................................................14Table: Break-even Analysis ........................................................................................................................147.4 Projected Profit and Loss ......................................................................................................................15Table: Profit and Loss .................................................................................................................................157.5 Projected Cash Flow .............................................................................................................................17Table: Cash Flow ........................................................................................................................................177.6 Projected Balance Sheet ........................................................................................................................18Table: Balance Sheet ...................................................................................................................................197.7 Business Ratios .....................................................................................................................................19Page 1

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