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Marketing Benchmark Report Optify

Marketing Benchmark Report Optify

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Published by Bert Kok
Optify analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B web marketing.
Optify analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B web marketing.

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Published by: Bert Kok on Jan 30, 2013
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04/18/2013

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2012B2BMarke+ngBenchmarkReport|1©2013Op+fy,Inc.Allrightsreserved.
 
2012B2BMarke+ngBenchmarkReport
 
2012B2BMarke+ngBenchmarkReport|2©2013Op+fy,Inc.Allrightsreserved.
2012B2BMARKETINGBENCHMARKREPORT
About the Report
Optify’s annual B2B Marketing Benchmark Report details the performance of theprimary sources of traffic to B2B websites. The data points were extracted byanalyzing over 62 million visits, 215 million pageviews and 350,000 leads frommore than 600 small and medium-sized B2B websites.The data was collected using Optify’s visitor and lead tracking technology andincludes only US based .com sites with 100 to 100,000 monthly visits. The digitalchannel analysis includes websites with a minimum of 10 visits per traffic sourceeach month.We’re glad to share the insight we gained and hope it helps you evaluate your site’s performance and make improvements in the coming year .We would love to hear about your own experiences in 2012. Email, call or connect with us (Twitter ,LinkedIn,Facebook,Google+) and let us know how your 2012 marketing results compared to our findings.
TableofContents
 
2.
 
 About the report3.
 
How to use the report4.
 
 About Optify5.
 
Key findings6.
 
2012 B2B Marketingbenchmark report13.
 
Deep dive: Organic Search20.
 
Deep dive: Paid Search25.
 
Deep dive: Social Media30.
 
Key findings and maintakeaways36.
 
Creating your own benchmarks39.
 
Resources
 
2012B2BMarke+ngBenchmarkReport|3©2013Op+fy,Inc.Allrightsreserved.
2012B2BMARKETINGBENCHMARKREPORT
Who should read this report?
This report is for B2B marketers wherever they may be – corporate teams,startups, digital marketing agencies, owner-operated consultancies or newbiemarketers that are just starting in the exciting world of B2B marketing.
How to use this report?
Use this report to evaluate your current marketing results and plan your futurecampaigns. If you are a digital marketing agency (or work for one), use the datato set realistic expectations with your clients and prospects and give thembenchmarks to compare their results to.In reading this report, you might discover that you are doing better or worse thanthe published benchmarks and discover areas of potential for your marketingactivities.To truly measure your performance and realize opportunities, I encourage you tocreate your own benchmarks. To help you in this endeavor, we’ve included abasic template with tips at the end of the report that will get you started.Happy Marketing!Doug Wheeler 
Doug Wheeler Chief Marketing Officer Optify, Inc.doug@optify.net @dougawheeler  in/dougawheeler 

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