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Writing for Bloggers a Quick Guide on Style, Substance

Writing for Bloggers a Quick Guide on Style, Substance

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Published by: api-7777198 on Feb 13, 2009
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Writing or Bloggers A Quick Guide on Style,Substance and Strategy
Conversational communications
Blogging is very dierent rom traditional media(like newspapers or TV) because the weballows everyone to become the producers andcommentators o every item o news. Your blogshould acknowledge the conversations alreadytaking place around you.
How can you hold a conversation onthe web?
Invite comment from your readersRespond to commentators’ opinionsFreely link to relevant blog postsComment on other bloggers’ posts
What to write?
 An empty blog can be intimidating – and asuninspiring as a blank page or white screen.Beore you start blogging, it can be dicult todecide what subjects to cover. You may bewondering:
What is permissible?What will be interesting?How will I come up with ideas?
This is a short guide thatwants to encourage youto blog, and to blog well.
 The most important thing to remember is thatblogging is about
– discussing thethings that interest you. When you blog, you joinin the online discussions that are happening allaround us.Blogging is about sharing your ideas and
thoughts, and it’s about contributing.
Blogging is not about poetry, great literature orpolished prose.
So join in the conversation, and don’t be afraid of getting things wrong. It’s better to stumble your
way through blogging, learning by doing, than tospend hours agonising over every blog post.
Why bother?
Beore we look at how you can blog well, and
enjoy it, let’s consider
you’re doing this.
 Think about which o the ollowing apply to you:
 1. To promote your business2. To refect on your personal development3. To announce your news4. To share discoveries5. Because your boss says you have to6. To stake out your corner o the web
7. To improve your website’s Search EngineOptimisation (SEO)
8. To get recognition or your work9. To connect more personally to your customers10. To provide a platorm or customer eedback
Deciding what’s right to write about
 Your understanding of the ‘subject’ of your
blog will probably change over time. As you
write more blog posts, you’ll learn which thingswork and which things don’t. To start with,
stick to what you know, or what you eel mostcomortable writing about.
 A note on subjects you know andsubjects you don’t know:
 You don’t have to be the world’s foremost
authority on a subject in order to write about it.Blogging is about discovery and development as
much as it’s about sharing ideas or knowledge.If you’re not certain about a particular topic or
subject area, say so. Your readers will appreciateyour honesty.
Where do ideas come rom?
 The hardest time to nd ideas or blog posts is
at the start. That’s because you’ve said nothing
at all, and everything remains to be said. Onceyou start blogging, ideas fow as though a damhas burst – one idea leads to another, readerssuggest new posts, comments beg to beanswered, the Blogosphere* draws you inwards,onwards! To begin with, try brainstorming ideas with ariend or colleague. Look at other blogs orinspiration. Try a list – something like ‘The Top 10 Tricks or…” Turn a list into a series – so ratherthan giving away ten ideas in one blog post,create ten blog posts – publishing one a weekor the next ten weeks.
Why not write about…
A book you’ve readA problem you’ve solvedA question you can’t answerSomething that inspires youWhat motivates youA recent projectA favourite client
*Blogosphere: the term used to encompass the interconnected mass o blogs and bloggers
How often will you blog? It’s a good idea to set atarget. If you’re starting out, aim for one post per
week, as a
. Twice a week is better.Once you have a list o blog post titles or roughideas or posts, outline a schedule or posting.
Decide which post you’ll publish on which day.
Mark the posts on a calendar. Tell your readers
when you will be posting, and don’t let them
Writing or your blog
Luckily, the way we communicate has moved on
from the lessons we learned in school. Here are
some old-school rules you can orget about:
Split innitives. What is a split innitive?It doesn’t matter.Contractions. Words like: can’t,
don’t, shouldn’t. Feel free to use contractions,
especially i they make your writing soundmore conversational.
Repeating words. If you’re writing aboutcomputer networks (for example), it’s okay torepeat the words ‘computer networks’.
What’s the point?
 The best way to start writing a blog post is by
dening your purpose. Answer the questions:What am I trying to say?Who am I writing this for?What do I want to achieve?
Writing or Bloggers- A Quick Guide on Style, Substance and Strategy

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