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MediaResouRce
Guide
2009
 Your guide to marketing & advertising with The Union, theunion.com and The Union products
 www.THEUNION.com
Great People Connecting Communities 
 
 Welcome
Vaud Customrs:
Our business is to help you grow
your 
business. In a nutshell that’swhat we are all about. And although our history dates bac to 1864 (The Union was estab-lished to help Abraham Lincoln get re-elected president), we are muchmore than, “just a newspaper,” as some would suggest.We understand the need to target your advertising message veryspecically in the age o inormation overload, to that end, we oera suite o services, rom Web to print to direct mail. And through ourvery robust database, we can provide inormation to help you identiyyour target maret and opportunities in a very measurable and cost-eective way.The Union has been part o this great community almost since thebeginning. We have a stae in sustaining the quality o lie most ous moved here to enjoy. That quality, in our view, begins by ensuringa solid, diverse, economic oundation. We are a community o mostlysmall, mom-and-pop type businesses and we now how dicult itcan be in an ever-challenging and competitive landscape.We stand ready to serve you. Our success depends upon yours.Best regards,Je AcermanPublisher
Covering zip codes: 95945, 95946,95949,95924,95959,95960, 95975,95977 and 95602.
GRowinG ReadeRship
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The Union Newspaper: 44,477 daily
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TheUnion.com: 8,680 daily
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Combined Net Reach: 75% o Western Nevada County MaretDisplay column sies are:1 column .....10p5 .....1.736”2 columns. . . . .21p10 ....3.639”3 columns. . . . .33p3 .....5.542”4 columns. . . . .44p8 .....7.444”5 columns. . . . .56p1 .....9.347”6 columns. . . . .67p6 .....11.25”Classied column sies are:1 column ......6p10. ....1.139”2 columns. . . . . . 14p5 ....2.403”3 columns. . . . . . 22p .....3.667”4 columns. . . . . . 29p7 ....4.931”5 columns. . . . . . 37p2 ....6.194”6 columns. . . . . . 44p9 ....7.458”7 columns. . . . . . 52p4 ....8.722”8 columns. . . . . . 59p11 ...9.986”9 columns. . . . . . 67p6 ....11.25”
display ad sizesclassified ad sizesouR MaRket
Population .................................84,151Female ....................................42,917Male ......................................41,234 Age 0-19 ..................................19,859 Age 20-34 .................................14,053 Age 35-54 .................................24,740 Age 65+ ..................................17,503Median age. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45.7 Average household income .....................$90,195Median income ..............................$55,595Households .................................39,426Union households ............................16,984Family households w/ children under 18 ...........11,906Home ownership .............................74%Home renters ...............................26%High School graduates ........................92.1%College graduates ............................27%8% higher than the national comparisonRetail sales per household .....................$19,818
Market information Source: Nevada County Economic Resource Council, California Department of Finance, Nevada County 2006 US Census numbers minus Truckee.
nevada county 
 
medialandscape
2009
the union Media landscape
We want to be your mareting partner to help your business succeed. Inour eorts to do that we’ve conducted surveys to determine your currentand potential customer reading preerences. Here are some o theresults o a December 2006 readership survey:When questioned about readership o Daily Newspapers:
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 69% read The Union
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 28% Sacramento Bee
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 8% San Francisco Chronicle
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 7% Auburn Journal
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 24% Did not read any
CategoryThe UnionInternettheunion.comRadio YellowPagesFood & Groceries71%1%3%1%Employment62%16%1%3%Real estate58%22%2%1%Lawn & garden equipment47% 15% 4% 7%Entertainment 47% 23% 10% 2%Restaurants & dining43% 5% 10% 18%Used car, truc or van41%25% 5% 2%Furniture 39% 14% 3% 9%Home Improvement 38% 16% 6% 9%Tires, batteries, autosupplies38% 11% 3% 19%New car, truc, or van 22% 50% 4% –Clothing 20% 23% 5% 4%Electronics (TVs, DVDs, CDplayers)20% 41% 3% 3%Cell phones and telecom-munication equipment19% 38% 7% 3%Baning and nancialservices17% 43% 7% 3%Computer equipment 13% 51% 2% 6%
theunion.coMMedia landscape
In the summer o 2007 we hired an independent consulting rm to conduct asurvey to discover how our community uses the internet. The results were veryinormative and gratiying. They support our assertion that we can provide ouradvertisers not only a larger audience but more customers. We’re not just sayingthat, the numbers spea or themselves. By the way, we are the only advertisingvenue that is willing to provide our customers with actual acts and guresregarding their advertising campaign.The ollowing inormation is taen rom survey results that may be o interest topotential advertisers:O the survey participants:
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90% use the Internet daily
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74% visit The Union.com more than 3 times per wee; 53% visit daily
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88% have used the Internet to purchase products or services
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49% o those surveyed researched products online but purchased LOCALLY
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93% read The Union at least once a wee 
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71% o theunion.com readers do not subscribe to The Union
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37% o participants had placed a Classied ad in the previous 12 months
Contact us:Advrtsng Sas Dartmnt
(530) 477-4204e-mail: sales@theunion.com
Th Unon
464 Sutton WayGrass Valley, CA 95945Phone: (530) 274-9561Fax: (530) 273-1854
Market Information Source: Wilkerson Study.
The ollowing table lists ‘Primary Advertising Sources’ or surveyparticipants across ey products and services:
Market Information Source: Pulse Media Group.compete.com 
The ollowing table illustrates theunion.com’s (blue line) monthly unique visitsversus other area Web sites:
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