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Lotus-F1-E21-Press-Kit.

Lotus-F1-E21-Press-Kit.

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Published by F037A
Official Press Kit from 2013 F1car launch
Official Press Kit from 2013 F1car launch

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Categories:Types, Brochures
Published by: F037A on Jan 31, 2013
Copyright:Attribution Non-commercial

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02/14/2014

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PREVIEW
2013 fIa foRmula oNEWoRlD CHamPIoNSHIP
 
2013 fIafoRmula oNECalENDaR
malaYSIa Kuala lumPuR22 – 24 maRCHmoNaCo moNTE CaRlo23 – 26 maYHuNGaRY BuDaPEST26 – 28 JulYCHINa SHaNGHaI12 – 14 aPRIlCaNaDa moNTREal7 – 9 JuNEBElGIum SPa23 auGuST – 25 auGuSTBaHRaIN SaKHIR19 – 21 aPRIlGREaT BRITaIN SIlVERSToNE28 – 30 JuNEITalY moNZa6 – 8 SEPTEmBER auSTRalIa mElBouRNE15 – 17 maRCHSPaIN BaRCEloNa10 – 12 maYGERmaNY NuRBuRGHEIm5 – 7 JulYKoREa YEoNGam4 – 6 oCToBERJaPaN SuZuKa11 – 13 oCToBERINDIa NEW DElHI25 – 27 oCToBERSINGaPoRE maRINa BaY20 – 22 SEPTEmBER uNITED STaTES auSTIN15 – 17 NoVEmBERBRaZIl Sao Paulo22 – 24 NoVEmBERaBu DHaBI YaS maRINa1 – 3 NoVEmBER
23
 
Last year was an exciting season for us. We finished on the podium ten times.We won a Grand Prix. We comfortably achieved our objective of fourth in the Constructors’ Championship. Our results were a strong endorsement of all the hard work we’ve put in at Enstone over the past three years.
It wasn’t only on trackthat we saw fantasticresults. Internationallyknown brands such asMicrosoft and Unilever’sClear and Rexona appearedon the car thanks tothe hard work of ourcommercial department.We even ran with AngryBirds and Star Warsdesignations thanks to theinnovative approach of ourPR and Marketing team.We launch the E21 withlofty aspirations. Our 2012car, the E20, was a superbracing car – on occasionslast season the fastest ontrack, against significantopposition. With the E21 wewant to build on this andachieve yet better results.Our team is a real familyand it’s a family of over500 people. We cannotunderestimate the hardwork of everyone at Enstoneand beyond who contributeto the successes we haveenjoyed over the course ofthe previous season, andthe successes we hope tobe enjoying in 2013.Last year, some peoplethought we took somethingof a risk employing twodrivers who had beenout of Formula 1 for twoyears. With Kimi Räikkönenfinishing in third position inthe Drivers’ Championshipwe demonstrated thatEnstone created the perfectenvironment for him toflourish.Romain Grosjeandemonstrated exceptionalpace and drove somesuperb races in his first fullseason of Formula 1 andwe’re all looking forwardto building on his excitingdebut season through 2013.Behind the scenes,we are developing andenhancing the fantasticfacility we have nestlingin the Oxfordshirecountryside. Where in2011 we implemented a60% wind tunnel, so 2012saw our ‘Driver in theLoop’ simulator go live.For 2013, it’s our GearboxDyno facility which adds toour operation, and this hasparticular relevance to thedevelopments for the 2014change in regulations.
ThE LOTus F1 TEam Chairman sETs OuT ThE TEam’sambiTiOns FOr ThE yEar ahEad.
GOinG FOrTh
5
 
Gog Fot:
Foreword from Gerard Lopez
6-7
 
beg Ft:
Eric Boullier Q&A
8-9
 
Feelg Goo:
Kimi Räikkönen Q&A
10-11 Fo of  Cpo:
Kimi Räikkönen CV
12-15 räkköe revele:
Getting Close to the Iceman
16-17 Pot to Pove:
Romain Grosjean Q&A
18-19
 
Tee  bck ag:
Romain Grosjean CV
20-21 bgkok bet:
Romain, Champion of Champions
22-23 Cot o me:
Davide Valsecchi Q&A / CV
24-25 Te itl Jo:
Davide Valsecchi, Path to Formula 1
26-27 Fec Coecto:
Nicolas Prost Q&A / CV
28-29 new scett:
The Rise and Rise of Nicolas Prost
30-31 i bge:
Jérôme D’Ambrosio Q&A / CV
32-33 Ol’ ble Ee  bck:
Jérôme’s 2012 Cameo
34-35 i’ sex  i Kow it…36-37 G deg:
James Allison Q&A
38-39 Te  now:
E20 vs. E21
40-41 stttcll spekg:
The E21 in Numbers
42-43 Te  now:
E20 vs. E21
44-45 new Wve:
E21 Technical Specification
46-47 Lg dow te Lw:
2013 Rules & Regulations
48-51 new dw:
V8 – The End of an Era
52-53 Opt Pefoce
– Renault
54-55 hoe sweet hoe:
Inside Enstone
56-57 T  yo Lfe:
Enstone in Numbers
58-59 Te Wet of Wo:
Classic Kimi Quotes
60-61 i te hot set:
iRace Experiences
62 it Wo’t Let yo dow:
Rexona
63 helet fo he:
Clear
64-65 Fee stte of Cetvt:
Burn
66 Pte of yo Cllege:
Total
67 mLo  me:
Microsoft Dynamics
68-69 Gve Pece  Cce:
Peace One Day
70 docto’ Oe:
Auden McKenzie
71-73 Gee  te Colo:
Lotus F1 Team & the Environment
74-75 dgtll yo:
Social Media in Action
76-85 Pte Pepectve:
Lotus F1 Team & Friends
86-89 s of Te:
Our History
90 Keep  Toc:
Media Contacts
We took a fantastic step forward in2012 so naturally we want to buildon that and do better. Better thanfourth place in the Constructors’Championship means third positionor higher. Better than third positionin the Drivers’ Championshipmeans second position or higher.These are lofty targets, but the onlyway to improve is to set yourselfgoals. The competition intensifiesnearer everyone’s goal of victory,but we are ready for that battle.
45
COnTEnTs
Our aim FOr 2013?
GErard LOPEz 
Foreword

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