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Beverage Industry Leaders Take a Stance on Drinking and Driving

Beverage Industry Leaders Take a Stance on Drinking and Driving

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Published by Katherine Tait
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press release

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Published by: Katherine Tait on Jan 31, 2013
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01/31/2013

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MEDIA CONTACTS: Katherine TaitJacqueline Burton702/278/6848201/888/3352katherine@sencenectar.com  jburtonluch@gmail.com 
Beverage Industry Leaders Take a Stance on Drinking and Driving
Designated Driver Program Developed to Protect Communities
Las Vegas, NV, January 30, 2013 – During the upcoming Nightclub & Bar Convention, March 19
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inLas Vegas, leaders of beverage companies will launch a pilot program developed to set by example apractical solution to a deadly problem: drinking and driving within the hospitality industry. The name of the program is K.E.Y.S., an acronym for ‘Keeping an Eye on Your Safety.’The program was conceived by Women Executives in the Beverage Industry (W.E.B.I.). It drawsattention to the absence, in most cases, of protective measures to ensure the safe passage of hospitalityemployees participating in industry-sponsored events from the venue to the employee’s domicile.Several events during the week of March 17 will demonstrate the use of alternatives to drinking anddriving, not just in the hospitality industry in Las Vegas, but in cities across America. Las Vegas waschosen for the launch to showcase it to attendees of the Night Club & Bar Convention because it is themost comprehensive beverage industry event in America. Event partners participating in the K.E.Y.S.project include Southern Wine & Spirits of Nevada, Wirtz Beverage of Nevada, Social Mixology and AWGtransportation services.It is expected that through the program, local residents participating in events sponsored by SouthernWine, Wirtz or Social Mixology will receive a voucher for transportation services from and to theirresidence. For these individuals, this will eliminate the possibility of any alcohol-related collisions.The long-term goal for WEBI is to increase awareness and encourage responsibility with beverageemployees, managers and owners alike. The pilot will demonstrate that sensible consumption coupledwith dependable transportation saves lives, increases worker productivity and reduces the crisis of alcohol endangerment. Once this has been revealed in Las Vegas, it will provide the organization aperformance indicator enabling it to replicate the program in communities across the nation.Fifteen percent of alcohol-related injuries nationwide involve hospitality workers, the highest of anyemployment sector. Billions of dollars in worker productivity is lost each year due to the variety of alcohol consumption consequences.-More-

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