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Introducere: surse teoretice ºi delimitãri conceptuale
Scurt istoric al publicitãþii
Publicitatea ca proces de comunicare
Agenþia de publicitate
Cercetarea pentru publicitate
Strategia ºi planificarea în publicitate
Creaþia în publicitate
Media în publicitate
Marketingul direct
Promovarea vânzãrilor
Relaþiile publice în publicitate
Bugetarea în publicitate
Considerente teoretice privind viitorul publicitãþii. Concluzii
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Introducere in publicitate

Introducere in publicitate

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Published by ryhana200519
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Published by: ryhana200519 on Jan 31, 2013
Copyright:Attribution Non-commercial

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01/11/2014

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