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M&E Campaign Resource

M&E Campaign Resource

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Published by Ellie Hopkins
Author: Ellie Hopkins & Alex Farrow
Author: Ellie Hopkins & Alex Farrow

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Published by: Ellie Hopkins on Jan 31, 2013
Copyright:Attribution Non-commercial


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Practical Action, The Schumacher Centre for Technology and Development, Bourton on Dunsmore, Rugby,Warwickshire, CV23 9QZ, UK
+44 (0)1926 634400 |
+44 (0)1926 634401 |
campaigns@practicalaction.org.uk |
 www.practicalaction.org  ______________________________________________________________________________________________ Practical Action is a registered charity and company limited by guarantee.Company Reg. No. 871954, England | Reg. Charity No.247257 | VAT No. 880 9924 76 |Patron HRH The Prince of Wales, KG, KT, GCB
Learning from campaigns
Understanding how monitoring our progress and evaluating impact makes strongercampaigners
‘Monitoring and evaluation’
gets a bad rap and is often seen as the boring, end-of-project
formality that has to done. But it doesn’t,
and shouldn’t, have to be that way.
Forget the technical words and think about what this process really means. This is aboutlearning from what you are doing and making the changes needed to be more successful incampaigning.
Monitoring how well you’r 
e doing
Monitoring or reviewing your work is an on-going process while your campaign is still
happening. It gives you the chance to reflect on what you are doing and how you’re doing it, besure you’re on track to meet your campaign goals and make any nec
essary changes. This is acontinual process and needs honesty to be useful and bravery to be bold in dealing with
problems when things aren’t going to plan.
Evaluating your impact
Evaluation comes at the end the project and should focus on what has changed as a result of your campaign. This can be in terms of policy or political change, impact on individuals involvedand the organisation as well as the wider public. It also thinks about how you have run thecampaign, what you did well and where you could have done things differently.Here is a diagram from the
Advocacy Toolkit 
created by Peace Child International that will helpmake the differences between monitoring and evaluation clearer.
Figure 1
: ‘Monitoring & Evaluation'
activity, Advocacy Training Toolkit, Peace Child International2012
 Public Narrative Practical Action
Why bother?Celebrating impact
Campaigns can have a huge impact on the individuals involved(such as new skills, knowledge, friendships, networks) and the organisation as a whole.This needs to be recognised and celebrated!
Knowing what changed
Campaigners often give little time to pause and reflect.Knowing what has changed means you can see where your campaigning strengthens lieand where you are making a difference. This is oft
en is places you hadn’t expected!
Taking action to be effective
Even if you have strong, well thought through plans,circumstances change and often campaigns need to change course or review their strategy. This is a healthy process and stops you marching down the wrong street just
because it’s the one you agreed to before.
Learning from mistakes
Even if you achieved your goals, campaigns always makemistakes and understanding what went wrong is crucial to preventing you
and others
 from making similar mistakes again.
An honest approach to campaigning
If we’re spending money, asking volunteers to
give up their time and mobilising supporters, you have a responsibility to be open and
honest with what you’re doing and how you’re doing it and sharing
your learning with thewider movement.
What to think about
There will be many things that need to be considered and some will be specific to your campaign, style of working, organisational structure and campaign aim. While the questionsmay change (be as creative as you like!), these four areas should be thought about in bothmonitoring and evaluation:
What changed?
What impact has your campaign had?What has changed as a result?Did you achieve your aims & objectives?If not, why not? If yes, what is your proof?
Impact on individuals & organisations
What skills have you learnt anddeveloped?How have you changed?What do you want to develop further?What have you gained from thecampaign?How has the organisation benefited?
Planning & strategy
Did you share a unified vision for whatyou were trying to change?Did you have a clear plan for achievingyour goals? If so, did it work? If not, whynot?Was it clear who was responsible for different aspects of the campaign?Did you have all the needed resources?Did you stay in budget & was it value for money?
How well did the team work together?Did everyone have the right skills &knowledge to run the campaign?Did you have enough capacity to achieveyou goals?Was it clear and positive how the groupworked, made decisions and the culture itcreated? Was this the right way of working?Was the leadership supportive andenabling?

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