Bangkok Metropolitan is the capital city of Thailand where is the most prosperousarea in Thailand, This is not only the capital city but also this is a central economy area of Thailand . Bangkok has 8,116,000 people in 2012 ( Institute of Population and SocialResearch, Mahidol University). Moreover, there are many people relocate to work or study inBangkok and other foreign people in some part of Bangkok such as Sukhumvit, Silom.According to the information from the Office of Foreign Workers Administration ,Ministry of Labor (2010), Total amount of the foreigners that come to work and have thework permit in Bangkok are as followings; (1). Japanese equals to 4,325 persons (2).Chinese equals to 808 persons (3). India equals to 456 persons (4). American equals to 320persons (5). Taiwanese equals to 245 persons. Sukhumvit always popular among the foreignpeople who work in Bangkok because along the Sukhumvit road has many infrastructuresand any other facilities such as Supermarkets, Restaurants, International Schools while Silomand Sathorn are very famous among French people who work in Bangkok .Other opportunities of Serviced Apartment business is ASEAN EconomicCommunity (AEC) which is an policy that brings about the Single Production Base andSingle Market, will be opened in coming 2015 thus the relocating of the skilled labor andother factors of production is going to be happened among this community ;furthermore, thenon ASEAN country companies will open their main Asian branch office in Bangkok andmove the investment base to Thailand , there are many international company chose Thailandas a hub for operating their business in ASEAN community because Thailand has adequateinfrastructures and good logistic systems and cheaper cost of living when comparing withother ASEAN countries as well as the number of tourists would be increased which are thenew opportunities for Serviced Apartment Business (Ksmecare, 2012)The reason that why we study the feasibility of Serviced Apartment in Bangkok,Sukhumvit 55 ( Thonglo Road ) because this area has many important places such asEmbassy of India , GMM Grammy Office Building, Soi Cowboy and any otherinfrastructures such as BTS sky train and MRT underground train although there are a lot of competitors around there but If we have a good strategic planning and service planning so wecan compete with other competitors easily because the Serviced Apartment business is a
business which relates to “
basic needs of people
” ( Ksmecare ,2012) .
According to the Prachachart Business Online (2012) mentioned that servicedapartment in Sukhumvit and Phayathai still be demanded ( demands for serviced apartment