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Data Visualization Techniques

Data Visualization Techniques

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Published by AllAnalytics
A picture is worth a thousand words – especially when you are trying to understand and
gain insights from data. It is especially relevant when you are trying to find relationships
among thousands or even millions of variables and determine their relative importance.
Organizations of all kinds generate huge amounts of data each minute, hour and day.
Everyone – including executives, departmental decision makers, call center workers, and
employees on production lines – hopes to learn things from collected data that can help
them make better decisions, take smarter actions and operate more efficiently.
A picture is worth a thousand words – especially when you are trying to understand and
gain insights from data. It is especially relevant when you are trying to find relationships
among thousands or even millions of variables and determine their relative importance.
Organizations of all kinds generate huge amounts of data each minute, hour and day.
Everyone – including executives, departmental decision makers, call center workers, and
employees on production lines – hopes to learn things from collected data that can help
them make better decisions, take smarter actions and operate more efficiently.

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Categories:Business/Law
Published by: AllAnalytics on Jan 31, 2013
Copyright:Attribution Non-commercial

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04/17/2013

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WHITE PAPER
Data Visualization Techniques
From Basics to Big Data with SAS
®
Visual Analytics
 
SAS White Paper
Table of Contents
2
6
8
Content for this paper,
Data Visualization Techniques: From Basics to Big Data with SAS 
® 
Visual  Analytic
, was provided by: Justin Choy, Principal Product Manager for SAS Business IntelligenceSolutions; Varsha Chawla, Senior Solutions Architect; and Lisa Whitman, Senior Training andDevelopment Specialist. The information originally appeared in papers presented at SAS GlobalForum 2012 and SAS Global Forum 2011.
 
1
Data Visualization Techniques: From Basics to Big Data with SAS
®
Visual Analytics
Introduction
 A picture is worth a thousand words – especially when you are trying to understand andgain insights rom data It is especially relevant when you are trying to nd relationshipsamong thousands or even millions o variables and determine their relative importanceOrganizations o all kinds generate huge amounts o data each minute, hour and dayEveryone – including executives, departmental decision makers, call center workers, andemployees on production lines – hopes to learn things rom collected data that can helpthem make better decisions, take smarter actions and operate more ecientlyI your data has billions o rows, one o the best ways to discern important relationshipsis through advanced analysis and high-perormance data visualization I sophisticatedanalyses can be perormed quickly, even immediately, and results presented in ways thatshowcase patterns and allow querying and exploration, people across all levels in yourorganization can make aster, more eective decisions To create meaningul visuals o your data, there are some tips and techniques youshould consider Data size and column composition play an important role whenselecting graphs to represent your data This paper discusses some o the basic issuesconcerning data visualization and provides suggestions or addressing those issuesIn addition, big data brings a unique set o challenges or creating visualizations Thispaper covers some o those challenges and potential solutions as well I you areworking with large data, one challenge is how to display results o data exploration andanalysis in a way that is not overwhelming You may need a new way to look at the datathat collapses and condenses the results in an intuitive ashion but still displays graphsand charts that decision makers are accustomed to seeing You may also need to makethe results available quickly via mobile devices, and provide users with the ability to easilyexplore data on their own in real timeSAS
®
Visual Analytics is a new business intelligence solution that uses intelligentautocharting to help business analysts and nontechnical users visualize data It createsthe best possible visual based on the data that is selected SAS Visual Analytics useshigh-perormance analytic technologies to explore huge volumes o data very quickly tond patterns and trends, identiy opportunities or urther analysis, and provide results toinormation consumers The heart and soul o SAS Visual Analytics is the SAS
®
LASR
  Analytic Server, which delivers game-changing abilities to execute and accelerateanalytic computations on massive amounts o data, in-memory with unprecedentedperormance The combination o high-perormance analytics and an easy-to-use data explorationinterace enables dierent types o users to create and interact with graphs so they canunderstand and derive value rom massive amounts o data aster than ever This createsan unprecedented ability to solve dicult problems, improve business perormance andmitigate risk – rapidly and condently

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