Sachin as a Brand: Past and Present
Tendulkar, who made his debut in India in 1989, has
been the country’s highest
-paid athlete in the lasttwo decades
Tendulkar's total brand value currently stands at Rs 200 crorewith a total of 17 brands in his kitty.Many of his endorsement contracts expire between now and 2014.
Brand Tendulkar has a unique appeal .Represents the aspirationsof middle class India, and for years has managed to retain hisclean image and connect with the masses.
As a brand ambassador, has matured over the years,from playing a
Dil Mange More
commercial in 1990sto do the
of an icon in recent
' was co-created bythe cricket icon Tendulkar and Future Group