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Workshop Transcript

Workshop Transcript

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Published by Bennet Kelley
Transcript for workshop on updating DotCom Disclosure Guidelines re: social media.
Transcript for workshop on updating DotCom Disclosure Guidelines re: social media.

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Published by: Bennet Kelley on Feb 01, 2013
Copyright:Attribution Non-commercial

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02/01/2013

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1 FEDERAL TRADE COMMISSION234IN SHORT: ADVERTISING AND PRIVACY DISCLOSURES IN A5 DIGITAL WORLD6789101112 Wednesday, May 30, 201213 9:00a.m.14151617 Federal Trade Commission18 FTC Conference Center19 601 New Jersey Avenue, N.W.20 Washington, D.C.2122232425
 
21
FEDERAL TRADE COMMISSION
2
I N D E X
3
PAGE:
4
Welcome and Opening Remarks:
5
By Maureen Ohlhausen 5
67
Presentation on Usability Research 11
89
Panel 1: Universal and Cross-Platform
10
Advertising Disclosures 24
1112
Panel 2: Social Media Advertising Disclosures 93
13
 
1415
Panel 3: Mobile Advertising Disclosures 148
1617
Panel 4: Mobile Privacy Disclosures 208
18
 
19
 
20
Closing Remarks by Mary K. Engle 277
21
 
22232425
 
31P R O C E E D I N G S2(9:00 a.m.)3MS. KRAINSKY: Good morning, and welcome to our4workshop, In Short: Advertising and Privacy Disclosures5in a Digital World. My name is Ella Krainsky and I’m an6attorney with Bureau of Consumer Protection in the7Division of Advertising Practices.8We’re very happy to see you all here and we’re9looking forward to informative and lively discussion10today.11 Before we begin this morning, I do have a few12administrative matters to mention. First, if you have13any questions for our panelists at any time, please write14them on a comment card and hold up the card for one of15our workshop team members to collect it. If you need a16comment card, just raise your hand and we’ll get one to17you as soon as possible.18 If you’re joining us via webcast, please submit19questions to FTCdisclose@ftc.gov. If you’re tweeting20about the workshop, please use the hashtag, FTCdisclose.21 Restrooms are located across from the entrance22to the conference center, past the security desk to the23left.24If you leave the building at lunch or any other25time, please remember to allow for some extra time as you

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