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#5 Co-creation Communities - Ten Frontiers for the Future of Engagement

#5 Co-creation Communities - Ten Frontiers for the Future of Engagement

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Published by MSLGROUP
This is the fifth report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, also available as a Kindle eBook and soon as an interactive iPad app. The report will highlight the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.

In each of these reports, we start by describing why they are important, how they work, and how brands might benefit from them; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them.

Do subscribe to our email newsletter to receive an invite to download a free copy of the interactive iPad app.

http://peopleslab.mslgroup.com/peoplesinsights/future-of-engagement
This is the fifth report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, also available as a Kindle eBook and soon as an interactive iPad app. The report will highlight the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.

In each of these reports, we start by describing why they are important, how they work, and how brands might benefit from them; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them.

Do subscribe to our email newsletter to receive an invite to download a free copy of the interactive iPad app.

http://peopleslab.mslgroup.com/peoplesinsights/future-of-engagement

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Categories:Types, Business/Law
Published by: MSLGROUP on Feb 01, 2013
Copyright:Attribution Non-commercial

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02/05/2014

 
5.
CO-CREATIONCOMMUNITIES
People's Insights Annual Report
Now & Next:
 Future of Engagement
 
 
We are delighted to share that we will bepublishing the People’s Insights AnnualReport titled “Now & Next: Future ofEngagement” in February 2013 as aninteractive iPad app. The report willhighlight the ten most important frontiersthat will define the future of engagementfor marketers, entrepreneurs and changemakers:Crowdfunding,Behavior Change Games,Collaborative Social Innovation, Grassroots Change Movements,Co-creationCommunities, Social Curation, TransmediaStorytelling, Collective Intelligence,Social Recommendation and Social LiveExperiences.Throughout 2012, 100+ planners onMSLGROUP’s Insights Network have beentracking inspiring web platforms and brandprograms at the intersection of social data,citizenship, crowdsourcing and storytelling.Every week, we pick up one project andcurate the conversations around it — on theMSLGROUP Insights Network itself but alsoon the broader social web — intoa weeklyinsights report. Every quarter, we compile these insights, along with original researchand insights from the MSLGROUP globalnetwork, into thePeople’s Insights QuarterlyMagazine. Now, we have synthesized the insights from our year-long endeavor in futurescanning as foresights into the future ofengagement.We believe, like William Gibson that, “the future is already here; it’s just not very evenlydistributed.” So, innovative web platformsin the areas of social data, citizenship,crowdsourcing and storytelling point towardsinteresting possibilities for brand programsthat leverage similar models to engagepeople. In turn, the web platforms and brandprograms of today give us clues to the futureof engagement tomorrow.In our reports on the ten frontiers that willdefine the future of engagement, we start bydescribing why they are important, how theywork, and how brands might benefit fromthem; we then examine web platforms andbrand programs that point to the future(that is already here); then finish by identifyingsome of the most important features of thatfuture, with our recommendations on how tobenefit from them.For the next ten weeks, we will publishthese reports one by one, then present themtogether, in context, as an interactive iPad app.Do subscribe to our email newsletter to receive each report and also an invite to download afree copy of the interactive iPad app.
People’s Insights Annual Report
 
3
What are Co-creationCommunities?
Source:ngmmemudaon Flickr
Brands and peoplepartner to bring in a newrenaissance of creativity.
Co-creation involves organizations,entrepreneurs, artists, experts and peoplecoming together people to create new artifactsincluding books, movies, music, art, software,products and solutions. Artists, entrepreneursand organizations benefit from the contributionsof community members, while contributorsshowcase their insights and creativity, and getrewarded in terms of recognition or prizes.The rise of co-creation can be attributed tothree broad trends. First, millions of peopleall over the world are expressing themselvesnot only by posting blogs, photos, and videos,but also by hacking software and hardware,and making art and craft. Second, people areincreasingly thinking of themselves as creators,showcasing their creations in online portfolios(Behance(video),deviantART,SoundCloud), and selling their creations in peer-to-peer onlinemarketplaces (Etsy,Cafepress,Zazzle (video), BandCamp,Lulu). Third, people are teaching each other how to create things (Howcast,Instructables (video),Skillshare(video),Craftsy (video)), and learning by making things together,in online (DIY.org) and offline (MakerFaire  (video) communities, often building uponeasy-to-use open-source kits (Arduino). AuthorPatricia Martin calls this cultural movement"TheRenaissance Generation".As a result, we are seeing a number of platformsfocusing on different aspects of co-creation.Threadless(video) invites its community members to submit t-shirt designs in theme-based challenges.HitRecordinvites artists toupload their creations, remix others’ creations,and participate in collaborative projects.Quirky (video) andAhhha(video) invite wannabe inventors to collaborate with the communityto convert their ideas into products.Cut On Your Bias(video) invites fashion enthusiasts to collaborate with new fashion designers on theirupcoming collections. Other platforms, likeOpenIDEO(video), which we have covered in our report oncollaborative social innovation, focuson bringing together businesses, governments,non-profits and changemakers to co-createinnovative and sustainable solutions around ashared purpose.In the public consciousness, co-creationcommunities are best known for the free user-created encyclopediaWikipediaand the freeand open source operating systemLinux,but they have also resulted in books (TheMongoliad,Business Model Generation), movies
Source:Threadless

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