Operations Management: Product Design 20131Atiqah Ismail
Product design team must ensure that product design to consider impact of the designthroughout the product life-cycle; impacts of product design during production, during productconsumption or operating life, and after consumption or disposal.Product design is the function of product quality. It defines the way that products and servicesfunction. Quality has a major influence on customer satisfaction and dissatisfaction.
Importance & Drivers of Product Design
Markets are becoming more and more segmented and fragmented, changes in product designare more frequent as products are constantly developing and emerging, and product life-cycles are becoming shorter).
Customers are increasingly demanding for greater product variety and are increasingly quick to shift to new, innovative and full-featured products.Example: Digital cameras, old and young generation have different needs, grip and eye-problems drives camera manufacturers to strategically design their products to better suitdifferent market segments, as some features and functions are more important to somemarket segments than others.
Competition, greater product variety, and shorter product life cycles have a multiplicativeimpact on the need for new product development and derivative products that needs to be re-designed. Customers can switch to products that can better suit and satisfy their requirementsand values.
Increasing environmental concerns and awareness over the impacts of production processes,
product‟s operating life, and its disposal (recyclability) on the environment
and sustainability.Disposal is increasingly becoming an important part in product design.Example; in 2000, the European Union (EU) aims for the increase in recyclability of automobiles by the end of 2010. This legislation requires that customers return the vehicleto the manufacturer at the end of use to be recycled. This recyclability begins in productdesign.Vehicles should be designed so that they can be disassembled and recycled easily. Theproduct designers should avoid using materials that are difficult to recycle. For example,parts that require plastics and metal to be fused together should not be used in applicationswhere they are difficult to separate.Product designers should identify which parts will be designed to be refurbished andreused, and parts which will be broken down and recycled.All of these design processes should be done without increasing costs or sacrificingproduct quality.