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EC media protocol - Leaked to MM 2008

EC media protocol - Leaked to MM 2008

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Published by Margaret Munro

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Published by: Margaret Munro on Feb 01, 2013
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11/23/2013

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 April 26, 2007 
 
Media Relations Protocol 
Executive Management CommitteeBob QuinnCommunications BranchNovember 14
th
, 2007 
 
Introduction
 
Environment Canada’s proposed MediaRelations Protocol will guide thedepartment in responding to calls fromthe media
 
The protocol is based on consultationwith other science-based departments,notably Agriculture and Agrifood Canada
 
The protocol will represent the first formalpolicy on media relations
 
Purpose
 
To provide a clear policy on how media calls toEnvironment Canada are to be handled
 
To ensure that media inquiries are respondedto quickly, accurately and in a consistentmanner across Canada
 
To improve service to media by coordinatingresponses and ensuring that appropriatespokespeople are speaking to issues
 
To coordinate responses and ensure that theresponses to similar issues are consistent

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