While extensive effort has gone into ensuring the reliability of information appearing in this book, the publisher makes no war-ranty, express or implied, on the accuracy or reliability of theinformation, and does not assume and hereby disclaims any lia-bility to any person for any loss or damage caused by errors or omissions in this publication.Cover and text design by Dianne M. RooneyComposition by ALA Editions in Bodoni and Franklin Gothicusing QuarkXPress 4.1 on a PC platformPrinted on 50-pound white offset, a pH-neutral stock, andbound in 10-point cover stock by Data ReproductionsThe paper used in this publication meets the minimum require-ments of American National Standard for InformationSciences—Permanence of Paper for Printed Library Materials,ANSI Z39.48-1992.
Library of Congress Cataloging-in-Publication Data
Powerful public relations:a how-to guide for libraries/Rashelle S. Karp, editor.p.cm.“For the Library Administration and ManagementAssociation.”Includes bibliographical references and index.ISBN 0-8389-0818-7 (alk. paper)1. Libraries—Public relations—United States.I.Karp,Rashelle S.II.Library Administration and ManagementAssociation.Z716.3 .P69 2002021.7
0973–dc212001053281Copyright © 2002 by the American Library Association. Allrights reserved except those which may be granted by Sections107 and 108 of the Copyright Revision Act of 1976.Printed in the United States of America060504030254321