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A Definite Guide to Social Marketing: A Marketo Workbook

A Definite Guide to Social Marketing: A Marketo Workbook

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About Marketo:
easy, powerful, complete Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike.

With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

North America: +1.877.260.MKTO (6586) Europe: +353 1 242 3000
Email: info@marketo.com
Visit our website: www.marketo.com

(c)2012 Marketo
About Marketo:
easy, powerful, complete Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike.

With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

North America: +1.877.260.MKTO (6586) Europe: +353 1 242 3000
Email: info@marketo.com
Visit our website: www.marketo.com

(c)2012 Marketo

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Published by: ESB (Eat. Sleep. Books.) CONSULTING on Feb 02, 2013
Copyright:Attribution Non-commercial

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07/16/2013

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01
 
The DeiniTiveGuiDe ToSocial MarkeTinG
A MArketo Workbook
 
Table oconTenTS
03 inTroDucTion04 parT one:
Why does My business need sociAl MArketing?
07 parT Two:
lAying the FoundAtion
22 parT Three:
peer-to-peer sociAl shAring
27 parT our:
b2b sociAl MediA chAnnels And tActics
62 parT ive:
tools For sociAl MArketing success
66 parT Six:
incorporAting sociAl MArketing into every stAge oF your Funnel
70 parT Seven:
the roi oF sociAl
78 25 MuST-know Social MeDia experTS80 concluSion81 conTacT MarkeTo
 
03
 
introduction
why ShoulD i reaD TheDeiniTive GuiDe Tob2b Social MarkeTinG?
Social marketing has become anintegral part o our lives and continuesto evolve. A ew years ago everyonewas talking about the importanceo B2B companies being active andcreating pages on sites such asFacebook and Twitter– now theconversation has shited and is movingtowards the idea that every marketingcampaign must be social.
 The new theory is that social is more than just a channel or tactic; it is a strategy thatshould be present in every aspect o yourmarketing. And now that B2B nallyunderstands the power o social, howdo you harness it? How do you enticeand engage your audience to share yourmessage and to be a brand ambassador? As a marketer, you need to learn toleverage social media – or buildingrelationships, listening to the market,promoting content, and infuencing buyerseven beore they’re identied as potentialleads.
 You have to do more than socialmedia; you have to do socialmarketing.
 The question is no longer should I dosocial, the real question is why wouldn’tI do social? Our Denitive Guide to B2BSocial Marketing shows you how to addsocial to every marketing activity to drivebuyer engagement, new business andrevenue. Whether you are just starting outor have a well-dened social marketingplan, this guide is your go-to handbook.
Let’s get social!
“Ma a  f. t a 200m    u.s. ‘d n ca’ .o 86%  tv w am  mma. F-   ma   . r 99.9%  a a  . b wa  a m 60-80%  a  a   ”.
Michael brenner
s d  ga Ma a sAp

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