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Published by Sai Sandeep
New Product Development Assignment
This is a group assignment. Each group will be consisting of 6 people.
You will prepare the content in the PPT format which can be presented and discussed in the class.
Please make a folder consisting of PPT along with supporting material in doc, MPG files or other formats. The folder will be submitted to your CR latest by 21st Jan and will be saved on the class room PC by 21st Jan evening. No presentation will be allowed to be saved on the class room PC on 22nd Jan onwards.
The presentation will take place on 22nd and 23rd Jan and attendance will be compulsory.
The presentation will happen based on lots of draw to determine the order. Although the entire team will be in attendance for presentation, the professor will decide on the spot who will make a specific part of the presentation. The entire group may therefore not get similar marks. It will depend on the team as well as individual performance.
It will be evaluated for 15 marks.
Assignment Details
You are a group of management trainees with one of the following companies. You have specifically been assigned the responsibility of launching a few new products/ a new product.
- Hyundai India
- Pidilite Industries
- Jyothi Laboratories
- Raymond’s
- Caffe Coffee Day
- Samsung ( Consumer Durables group)
- ITC Welcomgroup of hotels
- India Today Group
- Emami
- Google
Assignment Preparation Process
As discussed in the classroom, you will follow the following steps to fulfil this task.
• Undertake the three step marketing concept (Opportunity Scan-Segmentation-Value Proposition-Product Concept Development-Product Matrix design)
• Undertake the PLC Analysis and identify a new product to be launched
• Undertake an analysis based on Ansoff Matrix and identify new product / new products
• Undertake an analysis based on Product Mix and identify a new product
• Based on the above analysis, you may have several product ideas.
• Which of these will you recommend to your senior management for new product introduction? How will arrive at that decision?
• What steps will you follow from here onwards before the product can be fully launched in the market place?
New Product Development Assignment
This is a group assignment. Each group will be consisting of 6 people.
You will prepare the content in the PPT format which can be presented and discussed in the class.
Please make a folder consisting of PPT along with supporting material in doc, MPG files or other formats. The folder will be submitted to your CR latest by 21st Jan and will be saved on the class room PC by 21st Jan evening. No presentation will be allowed to be saved on the class room PC on 22nd Jan onwards.
The presentation will take place on 22nd and 23rd Jan and attendance will be compulsory.
The presentation will happen based on lots of draw to determine the order. Although the entire team will be in attendance for presentation, the professor will decide on the spot who will make a specific part of the presentation. The entire group may therefore not get similar marks. It will depend on the team as well as individual performance.
It will be evaluated for 15 marks.
Assignment Details
You are a group of management trainees with one of the following companies. You have specifically been assigned the responsibility of launching a few new products/ a new product.
- Hyundai India
- Pidilite Industries
- Jyothi Laboratories
- Raymond’s
- Caffe Coffee Day
- Samsung ( Consumer Durables group)
- ITC Welcomgroup of hotels
- India Today Group
- Emami
- Google
Assignment Preparation Process
As discussed in the classroom, you will follow the following steps to fulfil this task.
• Undertake the three step marketing concept (Opportunity Scan-Segmentation-Value Proposition-Product Concept Development-Product Matrix design)
• Undertake the PLC Analysis and identify a new product to be launched
• Undertake an analysis based on Ansoff Matrix and identify new product / new products
• Undertake an analysis based on Product Mix and identify a new product
• Based on the above analysis, you may have several product ideas.
• Which of these will you recommend to your senior management for new product introduction? How will arrive at that decision?
• What steps will you follow from here onwards before the product can be fully launched in the market place?

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Published by: Sai Sandeep on Feb 02, 2013
Copyright:Attribution Non-commercial

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