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Customer relationship management systems handbook

Customer relationship management systems handbook

Ratings: (0)|Views: 198 |Likes:
Published by tosho
The concept of developing better relationships with customers using technology
as an enabler has evolved over the past decade to the point where most
organizations, in both private and public sectors, realize that the relationship
between supplier and customer has changed dramatically.
In the private sector, where competition is frequently a driving force for change, companies strive for ways to reduce the defection of customers to competitive organizations, to increase customer loyalty, and to develop longterm
relationships with customers.
At a number of major public and private sector organizations throughout
the world, management has turned to sophisticated technologies and new
business processes to develop and implement customer relationship management (CRM) systems.
The concept of developing better relationships with customers using technology
as an enabler has evolved over the past decade to the point where most
organizations, in both private and public sectors, realize that the relationship
between supplier and customer has changed dramatically.
In the private sector, where competition is frequently a driving force for change, companies strive for ways to reduce the defection of customers to competitive organizations, to increase customer loyalty, and to develop longterm
relationships with customers.
At a number of major public and private sector organizations throughout
the world, management has turned to sophisticated technologies and new
business processes to develop and implement customer relationship management (CRM) systems.

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Categories:Types, Business/Law
Published by: tosho on Feb 02, 2013
Copyright:Attribution Non-commercial

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08/26/2014

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