Filcro Media Staffing Broadband Media Staffing by Filcro Media Staffinghttp://www.filcro-media-staffing.com/html/filcro_media_staffing_broadband.html[2/2/2013 1:52:35 PM]
Executive Search Committee Member(s) Industry and Sector inclusion
Investment BankingCable & Broadcast TVBroadcast & Digital RadioTechnologyMusic PublishingMobile and BroadbandThe CEO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to identifythe new CRO.
Filcro Media Staffing is Retained
The Filcro Media Staffing Officer in Charge of Search, The client CEO and a Managing Director ofthe investment bank met in New York to discuss current media holdings and those being acquired.Filcro Media Staffing was engaged to identify the new CRO and to staff all front and back office inNew York, Los Angeles, Chicago and Miami. Once the domestic markets were staffed, the firm wasinstructed to identify XVP level personnel for the U.K. ; EU ; Asia ; South America and The MENA.The Music Media Networks will launch at a cadence dictated by acquisitions and monetization ofinfrastructure facilitated by new technology that merges cross-platform assimilation anddissemination of music entertainment.
Challenges Facing The New CRO
Guidance during the acquisition of media assets.The merging and transformation of the acquired companies and their technologies as revenue drivers.Establishing channels and modalities that utilize the companies proprietary technology Setting new standards for sales planning, digital networks, ad agency and affiliate relationships in a multinational sales organization.Review and identify key personnel with the ability to work with totally new offerings that undercut all current forms of music assimilation across 10 media platforms.
Filcro Media Staffing’s Recruitment Solution
Based on Filcro Media Staffing’s exposure to TV, Music, Technology and Media Merchandising is was determined that theproper CRO’s to recruit to monetize the organization were limited to 5 domestic and 3 international organizations. Withassurances from the CEO that the search could be conducted by market driven factors, (3) three of the (8) were deemedappropriate and ultimately the merger of another media company facilitated the ability to attract our ideal at the cadencerequired for a 2013 launch.
Successful CRO Recruited
This emerging and unique entity will formally launch in 2013 under the guidance of a highly skilled CRO responsible forgenerating many billions of dollars of music and entertainment revenue. Due to the competitive nature of this space wehave limited this review. Thank you
A Music, Entertainment, Social Networking & Communication Executive Search Review
Chief Sales Officer (CSO)