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Filcro Media Staffing Media Staffing for Broadband and Mobile Media Integration for the Staffing and recruitment of media executives for cross platform media

Filcro Media Staffing Media Staffing for Broadband and Mobile Media Integration for the Staffing and recruitment of media executives for cross platform media

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Published by Tony Filson
Filcro Media Staffing Media Staffing for Broadband and Mobile Media Integration for the Staffing and recruitment of media executives for cross platform media
Filcro Media Staffing Media Staffing for Broadband and Mobile Media Integration for the Staffing and recruitment of media executives for cross platform media

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Published by: Tony Filson on Feb 02, 2013
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02/02/2013

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Filcro Media Staffing Broadband Media Staffing by Filcro Media Staffinghttp://www.filcro-media-staffing.com/html/filcro_media_staffing_broadband.html[2/2/2013 1:52:35 PM]
Media Integration
Interactive, Broadband, Mobile, Gaming & OEMBusiness, Technical and Creative Recruitment
 Filcro Media Staffing understands the tactical and strategic requirements to integrate On-Air, On-Line, Mobile, OEM, Print,Multicast and DOOH Place Based media properties. 2013 will require clients to be proactive now with OEM and Mobile toremain competitive. The firm has identified varied levels of executives, experience compilations and skill sets required to assure theinteroperability and monetization of coupled, stand-alone and multicast multiplex digital media properties.Filcro Media Staffing projects greater returns for those who retain Filcro Media Staffing and create increased cross platformaccessibility by mutiplexing and multicasting to their audiences and enabling verifiable accountability to their clients andadvertising agencies through enhanced digital media metrics and analytics by primary source assimilation.Filcro Media Staffing is recommending that the clients of our firm lower future employment costs by eliminating redundancyby centralizing resources that are cross-platform functional and take the same approach to succession planning.
 
Filcro Media Staffing Broadband Media Staffing by Filcro Media Staffinghttp://www.filcro-media-staffing.com/html/filcro_media_staffing_broadband.html[2/2/2013 1:52:35 PM]
 Opportunities still exist to attract assets below what the market will demand in the coming year due to current conditions.We suggest that clients position themselves for growth in the 2nd quarter of the coming year.As compensation becomes more relative to revenue in these business groups many media entities will be vying for asmaller pool of staff due to dilution across multiple media platforms; it is increasingly important that clients position their longterm interests while the market still offers value. Attraction and retention will require great financial resources beyond thedates we note.Sales Operations, Sales Planning, Advertising Sales, Product Sales, Traffic, Inventory, Production, Post Production,Operations, Marketing, Affiliate Relations, Digital Ad Networks and Financial Reporting will need to make the requiredchanges to keep pace with demand or lose market share at an accelerated rate.Media firms who are not traditional broadcasters but are developing interactive products for online distribution andmarketing, gaming, music and social networking will find that enhanced skill sets are required to keep pace with technologyand production standards on the platforms they will be competing on.Filcro Media Staffing identifies, recruits and attracts convergent media executives who facilitate digital business goalstactically and strategically. Searches are conducted for regional, national and international markets. 
Chief Revenue OfficerMusic Media & EntertainmentMusic TV,Music Radio ,Music Merchandising, Music TV Networks, Music Production, Music Licensing and MusicPublishingassets and monetization
Filcro Media Staffing
 Tony Filsonreporting to the CEO and Investment Bankers
U.S. holding company acquiring multinational music and music entertainment assets.
Chief Revenue Officer (CRO) - Global Markets
Recognizing opportunities for music related content and merchandising this media holding company was formed to acquireunder performing assets in and related to:Music ProductionMusic PublishingMusic Artist RelationsMusic Video ProductionMusic Entertainment BroadcastingMusic Dissemination: TV,Mobile, DOOH, Online, ODThe goal is to combine content and platforms across all music genres to provide alternative assimilation that coincides withthe firm’sproprietary technology and intellectual property.
 
Filcro Media Staffing Broadband Media Staffing by Filcro Media Staffinghttp://www.filcro-media-staffing.com/html/filcro_media_staffing_broadband.html[2/2/2013 1:52:35 PM]
 
Executive Search Committee Member(s) Industry and Sector inclusion
Investment BankingCable & Broadcast TVBroadcast & Digital RadioTechnologyMusic PublishingMobile and BroadbandThe CEO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to identifythe new CRO.
Filcro Media Staffing is Retained
The Filcro Media Staffing Officer in Charge of Search, The client CEO and a Managing Director ofthe investment bank met in New York to discuss current media holdings and those being acquired.Filcro Media Staffing was engaged to identify the new CRO and to staff all front and back office inNew York, Los Angeles, Chicago and Miami. Once the domestic markets were staffed, the firm wasinstructed to identify XVP level personnel for the U.K. ; EU ; Asia ; South America and The MENA.The Music Media Networks will launch at a cadence dictated by acquisitions and monetization ofinfrastructure facilitated by new technology that merges cross-platform assimilation anddissemination of music entertainment.
Challenges Facing The New CRO
Guidance during the acquisition of media assets.The merging and transformation of the acquired companies and their technologies as revenue drivers.Establishing channels and modalities that utilize the companies proprietary technology Setting new standards for sales planning, digital networks, ad agency and affiliate relationships in a multinational sales organization.Review and identify key personnel with the ability to work with totally new offerings that undercut all current forms of music assimilation across 10 media platforms.
Filcro Media Staffing’s Recruitment Solution
 Based on Filcro Media Staffing’s exposure to TV, Music, Technology and Media Merchandising is was determined that theproper CRO’s to recruit to monetize the organization were limited to 5 domestic and 3 international organizations. Withassurances from the CEO that the search could be conducted by market driven factors, (3) three of the (8) were deemedappropriate and ultimately the merger of another media company facilitated the ability to attract our ideal at the cadencerequired for a 2013 launch.
Successful CRO Recruited
This emerging and unique entity will formally launch in 2013 under the guidance of a highly skilled CRO responsible forgenerating many billions of dollars of music and entertainment revenue. Due to the competitive nature of this space wehave limited this review. Thank you
.
A Music, Entertainment, Social Networking & Communication Executive Search Review
 
Chief Sales Officer (CSO)

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