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Personal Branding - William Arruda - Personal Branding Predictions - The Top 9 for 2009

Personal Branding - William Arruda - Personal Branding Predictions - The Top 9 for 2009

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Published by William Arruda
About Reach Personal Branding:

Founded in 2001 by William Arruda, Reach is the global leader in personal branding. Focused on the human side of branding, we deliver training, workshops, certification programs and assessments to large enterprise clients, small businesses, professionals and entrepreneurs throughout the world. www.reachcc.com
About Reach Personal Branding:

Founded in 2001 by William Arruda, Reach is the global leader in personal branding. Focused on the human side of branding, we deliver training, workshops, certification programs and assessments to large enterprise clients, small businesses, professionals and entrepreneurs throughout the world. www.reachcc.com

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Published by: William Arruda on Feb 14, 2009
Copyright:Traditional Copyright: All rights reserved

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05/10/2014

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 Personal Branding Predictions – The Top 9 for 2009
by William Arruda
 
When I starting my personal branding business eight yearsago, virtually no-one had even heard of personal branding –let alone want to buy some of it; hence a rocky start to aburgeoning business. But interest in personal branding hasgrown tremendously, the term has become a part of thecareers’ industry vernacular and personal brandingconsultants have set up shop around the globe. When Ilaunched Reach, there were five other consultants providingpersonal branding services – and I knew all of them. Now,there are thousands from New York to New Delhi.Personal branding is something every career-minded professional needs to be thinking about –every day with everything they do. With the recession growing in severity and marketingbudgets being cut, now is the time for you to be thinking about your personal brand – beforeyour name lands on the layoff list.Here are my predictions for how personal branding will evolve in the coming year.
1.
 
Video as primary personal branding tool.
As video phones and cameras become even more widespread, network bandwidth increases andtools for converting and uploading video become more plentiful and easier to use, many moreprofessionals will use video as a personal branding tool. It’s a great medium because it allowsyou clearly communicate your message while showcasing your personality and creativity. Look at the popularity of YouTube and you can see how video will become an even more importantelement in your personal media plan.
2.
 
Consolidation of professional networking sites.
In case you haven’t noticed, there are a lot of networking sites out there (LinkedIn, Ryze,ecademy, Spoke, Ziki, Naymz, Ziggs, etc.). It’s too much work to use all of these sites to stayconnected. Although most of us have profiles on many of these sites, we typically only use thenetworking functions of just one or two. Expect there to be some consolidation, reducing thenumber of sites while increasing the services available on the sites that remain.
 
3.
 
Increased Personal Googling.
When the economy goes south, there are many more qualified candidates for each open position.That means hiring managers and executive recruiters need finer filters to eliminate candidates.After all, they can’t interview everyone. Google to the rescue. A Google search has alreadyreplaced the reference check in many hiring situations. Now, it will become a more integral partin the vetting process. According to an ExecuNet study, 87% of executive recruiters googlecandidates before deciding whether to bring them in. If your candidature looks good on paper,but you don’t show up in Google, your resume won’t make it into the short-list folder. So apowerful digital identity will go from a ‘nice-to-have’ to a ‘must-have’ resource for managingyour career. Measure your current online ID with this complimentary tool:www.onlineidcalculator.com 
4.
 
More one-of-a-kind children’s names.
If your name is John Smith or Sue Jones, you know what this is about. Owning your domainname – so you can build your own home on the World Wide Web – is becoming more and moreimportant. Gen Xers and Yers are buying up their personal domains or becoming frustrated whentheir name has already been taken by someone else. To ensure this doesn’t happen to theiroffspring, they will pre-google the names they are considering and/or invent unique names toensure they can own the domain name. Welcome to the World Eltrinia Johnson!
5.
 
Movement into high schools.
Personal branding has already become big on college campuses. I have done work with at least adozen Universities this year and I know of several MBA programs that are using personalbranding as a differentiator. Now, personal branding will move into high school guidancecounselors’ offices. As the competition for getting into your preferred university increases,personal branding will become a tool to give some students to edge. It will be one more elementin your college application package you will need to be think about if you want to get thatacceptance letter from the schools that top your list.
6.
 
Integration among social networking sites.
In addition to their being too many social/professional networking sites (see number 2 above),they are not connected, making it that much more difficult and time-consuming to manage youronline identity. Tools will become available that will allow you to update your content once andhave it show up on multiple sites. This will make it easier to build and maintain your personalbrand online and ensure your content is up-to-date consistent throughout the myriad of networking sites.
7.
 
More personal branding specialists.
As the field grows, the applications for personal branding will increase. My company, Reach, hascertified over 300 people in our personal branding methodology, and no two of them do exactlythe same thing for the same target audience. The applications for personal branding will increase

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