Filcro Media Staffing Inventory Traffic Planning Media Staffing for the Media Industryhttp://www.filcro-media-staffing.com/html/filcro_media_staffing_inventory_traffic.html[2/2/2013 2:00:35 PM]
A Senior Vice President to lead all national sales operational infrastructure across all mediaplatforms for multiplex, multicast monetization optimization of the TV Network. Traffic, Inventoryand Sales Planning
On Air, Online, Mobile, OD, Sales IT, Planning, Traffic & Inventory Operations
The client through a multi-billion dollar acquisition of online and on-air media properties needed to upgrade infrastructureto optimize revenue by upgrading all traffic, inventory, planning, sales and supporting front and back office associated withall.The objective was to have the Agencies, Clients, Network Traffic, Network Inventory, Network Sales Staff and NetworkPlanning across multiple platforms: On line, On Air, On Demand & Mobile all functioning seamlessly.The multiple media groups wanted to be able to offer integrated revenue management optimization while reducing internalredundancies when serving clients who were buying across multiple media platforms in a multicast, multiplex.
Industry and Sector inclusion for Universe Compilation
Broadcast TelevisionCable TelevisionSatellite NetworksMSO OperatorsRadio BroadcastingOnline InteractiveOn Demand & Multiplex BroadcastersAdvertising AgenciesTechnology & Media Management ConsultingMobile Technologies & Providers
Subsequent to Filcro Media Staffing being retained
The Filcro Media Staffing OIC Tony Filson participated in a number of meetings with linepersonnel and senior management to map out the media technology (IT) and humanresource (HR) objectives going forward. The OIC created a merged HR & IT org chartfor clarity on redundancy.The redundancy to be eliminated and future hiring needs were agreed upon to supportthe tactical and strategic autonomy that the new Senior Vice President would begranted.Filcro Media Staffing’s merged organizational charts and current technology overviews of traffic, inventory, sales planningand the current metrics utilized for Analytics were key in proper universe compilation for identification, recruitment andattraction.New York, Chicago, Los Angeles, Washington DC and Detroit were analyzed individually to provide each key client andagency's preferred modality and IT functionality during technology upgrades and operational improvements for Traffic,Inventory, Sales, Sales Planning, Research and Client Services.
Some of the challenges facing the new Senior Vice President were
Change ManagementBest PracticesTechnology Integration Across Multiple PlatformsDirecting IT with Off-theShelf Modifications and New Program DevelopmentTraining of Staff on New Systems and SoftwareAgency and Client Awareness of the Benefits and AdvantagesRedundant Systems Operating Through IntegrationHiring of Additional Staff to Facilitate New Programs and IT ProgrammingCMS OD Content Sales System Integration w/MSO, Satellite and Mobile
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify organizations with specific "best in class" reputations on individual platforms.As this was a new initiative to the industry, no single executive to date had successfully implemented an environment withsuch efficacy across these multiple media platforms: Broadcast, Cable, Satellite, Interactive, Mobile, OD/CMS, OEM,DOOH.Recruiting from the identified universe proved to be fruitful. The greatest challenge was having to determine “capacity Vs.“experience” as we were recruiting for a compilation of objectives that had never been fully realized in the industry before.
Successful Senior Vice President Recruited