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Published by Beatrice Stan
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Published by: Beatrice Stan on Feb 03, 2013
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02/03/2013

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Colours influence people around the world
Color Meanings Around the World
Colors are an integral part of a brand strategy. The color palette chosen torepresent your brand can subconsciously communicate a
,and it’s been proven through market research that
.With that in mind, I’ve been looking for a good source to provide some insightinto the psychology of color internationally. For example, a color couldconvey happiness in the United States but mourning in another country.
Red
Good luck and fortune: China and parts of Africa
Danger, warning/alert: Europe, America and Australia/New Zealand
Masculinity: Parts of Europe
Mourning (dark red): Ivory Coast
Death: Turkey
Blue
Immortality: Iran
Purple
Mourning: Brazil
Symbol of expense: Asian cultures
Organic foods, freshness, environmentally friendly, good health: Many Western nations
Green
High-tech: Japan
Luck: Middle East
A forbidden color: Indonesia
Death: South America and countries with dense jungle areas
 
 Yellow
Feminine: United States and many countries
Mourning: Mexico
Strength and reliability: Saudi Arabia
Pink 
Feminine: United States
Black 
Mourning as well as style and elegance: Most Western nations
 Trust and high quality: China
White
Mourning: Japan and other Far Eastern nations
Cleanliness and purity: Western nations
Brown
Disapproval: Nicaragua
CUSTOMS
 
The first major celebration of the year occurs on
Easter.
The Romanians celebrate it with devotion just like theirancestors. In the rural areas the old traditions of Easter required people to go to the church and paint the eggs withleaves of onion and only in red color (which symbolizes the color of the Christ's blood).
Christmas
:
A custom that is unique and it only happens in Romania, since medieval times, is sacrificing a pig on the Ignatday, on 20th of December. It is said that in the night before, the pig dreams the knife that will sacrifice him, and children aremarked with a cross in their foreheads with blood from the pig to be healthy for the next year. The men sacrifice the pig, whilethe women prepare it and make all kind of pork specialties, like "tuba", "caltabos" and sausages for the Christmas meal.

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